The foundation of a successful analytics practice is reliable data. But let’s face it: today’s leading analytics tools can be complicated to implement and maintain. And as your analytics practice grows in sophistication and importance to your business, you may find that your tool architecture struggles to keep up with demands. Acronym’s Digital Analytics Engineers & Architects work with your analytic and development stakeholders to design, deploy, maintain, and integrate best-in-class analytics infrastructures across your digital properties. We are both technologists and marketers, so we know both what your tools can do and how best to use them to satisfy the needs of your business.
Top Trends Impacting Your Business & Acronym News
By David Sprinkle Since the demand for analytics professionals outweighs the supply, this column outlines which roles are best kept in-house and which ones you should outsource. If you’ve ever had to hire people for your web analytics team, you’ve probably noticed it is far easier said than done. The fact is, in today’s market … Continue reading “How to Staff Your Analytics Team”