Invest in the right channels.
Search may be at the core of what we do, but over the years we’ve learned so much about the integrated approach to connecting content with consumers from channel-to-channel, touch-point to touch-point. Really, you can’t say search without saying social. In fact, you can’t say search without saying display (particularly when it comes to retargeting). And the key component of a well-thought-through, relevant and (most importantly) useful content, developed around intent, is the glue that holds every great digital marketing campaign together. We know all of this – because we do all of this…helping our clients build and execute personalized programmatic and retargeting buys that will maximize return.
Our approach to identifying intent throughout the customer journey allows us to segment tactics into the appropriate stages.
Top Trends Impacting Your Business & Acronym News
By David Sprinkle Since the demand for analytics professionals outweighs the supply, this column outlines which roles are best kept in-house and which ones you should outsource. If you’ve ever had to hire people for your web analytics team, you’ve probably noticed it is far easier said than done. The fact is, in today’s market … Continue reading “How to Staff Your Analytics Team”