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What is commonly known as search marketing on the world wide web, has expanded beyond the browser into the app economy where a new type of “suggested discovery” will occur based on digital assistant usage and behavior. As the “digital assistant” becomes the “information provider”, the industry will adapt to include content experience analysis across multiple channels and devices. Acronym supports its Client’s across a wide range of discovery channels, whether that be in Marketplaces like Amazon or across apps such as OpenTable.
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By David Sprinkle Since the demand for analytics professionals outweighs the supply, this column outlines which roles are best kept in-house and which ones you should outsource. If you’ve ever had to hire people for your web analytics team, you’ve probably noticed it is far easier said than done. The fact is, in today’s market … Continue reading “How to Staff Your Analytics Team”