We built our consulting practice to help you build your ‘Search Center of Excellence’ to provide strategy, governance, education, analytics and technology. We help your teams build and scale a search and discovery framework to impact the entire customer life-cycle. Analyzing online intent gets you inside the minds of your customers. When you know how to mine data the right way to truly understand their behavior, search opens doors for you to win customers across digital.
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By David Sprinkle Since the demand for analytics professionals outweighs the supply, this column outlines which roles are best kept in-house and which ones you should outsource. If you’ve ever had to hire people for your web analytics team, you’ve probably noticed it is far easier said than done. The fact is, in today’s market … Continue reading “How to Staff Your Analytics Team”