The Challenge

Structured data provides information about a webpage and classifies its content to help search engines understand what exactly is there.

The Strategy

Acronym partnered with Schema App and Adobe Tag Manager to add code to thousands of SAP webpages at once. As a result, we were able to deploy structured data within this large enterprise website on a pilot basis, as well as its domains, including a community blog site. The results speak for themselves.

The Results

150

Dramatic increase in YoY click volumeHockey Stick Growth
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160% Increase in impressions
The power of structured data
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75.6% Lift in Organic Traffic
The power of structured data