The Challenge

To drive truly impressive campaign results we needed to ensure that the experiences we marketed were unique themselves.

The Strategy

Our targeted content centered around four unique experiences that were only available at the Four Seasons Florence – Our integrated campaign consisted of unique and visually rich landing page experiences, custom videos, targeted emails, PR, Search, Display, Paid Social and even a Print brochure.

The Results


Increase in Assisted Bookings Revenue
56% YoY Lift in Revenue
Paid Search
20% YoY Lift in Bookings
screenshots of campaign