Ideas and updates from the company who’s been pioneering the science of search since before Google was a word.
Optimized landing pages are a critical component of analytics. After all, there’s nothing more annoying for customers than searching for a specific product only to be directed to a homepage that has nothing to do with their search term. So, why not improve the user experience and tailor content to their needs? Help your customers … Continue reading “Landing Page Testing: Bounce Rate Isn’t Your Only Friend”
Analyze a campaign? No problem. Optimize a conversion funnel? Sure thing. Sell the value of search and analytics to the CEO? Um…what? Let’s face it: getting buy-in from key stakeholders can be difficult at best, downright daunting at worst. But more and more, it’s becoming a task marketers need to be adept at, especially in … Continue reading “5 Ways to Create a Data-Driven Culture”
Sometimes, it just seems like there are not enough hours in the day to get all your work done. This can especially seem true in analytics, where crunching numbers and digging through data can quickly become a time-consuming task. Thankfully, there’s a couple easy ways you can make the whole process much more efficient. For … Continue reading “Back to Basics: The Importance of Bookmarking and Scheduling Reports”
My Dad always told me the secret to happiness was “to have all of the things you need and a few of the things you want.” But can the same be said for web analytics tools? In order to measure the intricate behaviors occurring on your website, you really do need insight. But where do … Continue reading “Real-Time Reporting: Does Anyone REALLY Care?”
I recently attended a webinar given by Google Analytics Evangelist Avinash Kaushik called “Little Changes, Large Results: 5 Things Marketers Can Do Now.” I have to admit that I walk away from most webinars or conferences not very impressed. I’m happy to say that this one was different! One of his tips was particularly salient: Pull bounce rate … Continue reading “Mining for Gold: Bounce Rate Edition”
MG: This issue we’re blessed by the wit and wisdom of Mr. Analytics himself, the one and only Jim Sterne. Jim, for the benefit of new readers and those people who’ve only been in the online business for 25 seconds, can you give us a lightning strike bio? JS: Male. Married. Still breathing. More? Ok…Internet Marketing Strategy … Continue reading “Head-to-Head with Jim Sterne: Tips and Tactics from an Analytics Guru”
By Winston Burton; VP, SEO Originally published at MediaPost Maybe the folks at the National Security Administration know the long-term motives behind Google declaring that websites’ use of HTTPS will now be an organic search ranking factor, although an extremely small one. After all, if any entity could scan Google’s internal emails — the way … Continue reading “Decrypting Google’s HTTPS Security Carrot”