Our POV

The Importance of SEO In Your Performance Marketing Mix

Businesses had to adapt in 2020 to combat the pandemic, with many businesses shifting their online marketing and e-commerce strategies due to changes in consumer behavior. Will we see trends change again in 2021? In our latest episode of Acronym TV, we talked with Collin Colburn, Senior Analyst at Forrester, about the research they’ve been doing on the evolution of the search marketing industry into the performance marketing industry. Learn about the importance of SEO in your performance marketing mix.