"This agency was tackling search before Google even existed."
-Andrew McMains, Adweek

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Ideas and updates from the company who’s been pioneering the science of search since before Google was a word.

Is your analytics practice ready for 2018? This 7-step checklist can help…

Your data tells a story that has the potential to transform your business – but first you have to figure out what it’s telling you. And that’s in part why the beginning of the year is a great time to ensure you have the right tools in place to listen and learn. We asked our … Continue reading “Is your analytics practice ready for 2018? This 7-step checklist can help…”

Should Google be scared of Amazon?

In March 2017, Amazon Advertising Platform pulled a surprise upset, beating out Google’s DoubleClick Bid Manager as the most-used DSP with 40% of all brand and agency respondents saying they used it, per a study from analytics firm Advertiser Perceptions. And while reports acknowledge Amazon’s $1 to $2 billion in ad revenue in 2017 is modest compared … Continue reading “Should Google be scared of Amazon?”

Inside Acronym

Meet Acronym’s Ryan Pitcharelle Vice President of the Digital Center for Excellence — How long have you worked here?  7 years (with a 1 year sabbatical in the middle) What brought you to Acronym?  Opportunity. What do you love most about search marketing? Why?  The impact. I love to see levers I pull result in changes … Continue reading “Inside Acronym”

The Top 7 PPC Trends of 2017

As 2017 winds to a close, here’s a look back at the seven biggest trends in PPC – and what lies ahead in paid search in 2018: 1. AI and Machine Learning Search Engine Land (SEL) went as far as calling 2017 both the “year of the machine” and the “year of AI in search” because … Continue reading “The Top 7 PPC Trends of 2017”

Amazon’s Ten Most Memorable Moments of 2017

2017 has no doubt been a year for the record books, from the inauguration of the 45th president to protests like #TakeAKnee and #MeToo and mega storms like Harvey, Irma and Maria and wildfires in both Northern and Southern California. But 2017 has also seen plenty of headlines from a single company: Amazon. “There’s not … Continue reading “Amazon’s Ten Most Memorable Moments of 2017”

Learn how to stop selling and start helping with Acronym’s Mike Grehan & Emetrics Summit Founder Jim Sterne

If you’re looking to establish long-term relationships with your customers, tune in to SEMrush’s upcoming webinar, Understanding Intent: Stop Selling, Start Helping, with Acronym CMO Mike Grehan and eMetrics Summit Founder Jim Sterne. Mike and Jim will discuss why the best advertising is emotional – not persuasive – and connects with consumers far earlier on … Continue reading “Learn how to stop selling and start helping with Acronym’s Mike Grehan & Emetrics Summit Founder Jim Sterne”

Selina Eizik is again one of DMN’s 40 Under 40

For the second year in a row, Acronym CEO Selina Eizik is one of DMN’s 40 Under 40 winners! As the name implies, the 40 Under 40 awards celebrate exceptional achievements in marketing by executives under the age of 40. The 2017 honor comes as Acronym evolves into an AI-led search agency forging innovations in cognitive … Continue reading “Selina Eizik is again one of DMN’s 40 Under 40”

Is it time for US retailers to focus on Singles Day?

Goodbye, Black Friday and Cyber Monday, hello, Singles Day? While spending was up in 2017, some experts argue the Thanksgiving shopping weekend has lost its luster and brands looking to not only make a splash again, but also provide a better experience overall, may want to turn their attention to the 24-hour, $25-billion shopping extravaganza … Continue reading “Is it time for US retailers to focus on Singles Day?”

What is blockchain and why is everyone so excited about it?

For years, pundits declared we were living in the Year of Mobile. 2017, on the other hand, will perhaps be remembered – by marketers at least – as the Year of AI. And, like mobile, there’s a lot of development to come before true AI is an integral part of our day-to-day lives. And so … Continue reading “What is blockchain and why is everyone so excited about it?”

The 15 Best Gary Illyes Quotes from SMX East

At the recent SMX East event in New York, editors from Third Door Media sat down with Google Webmaster Trends Analyst Gary Illyes for an “Ask Me Anything”-style presentation. In the 75-minute interview, they covered a lot of territory – the mobile-first index, schema, voice search, ranking factors, disavowing links and unicorns, to name a few. … Continue reading “The 15 Best Gary Illyes Quotes from SMX East”

Watch Live on 65

Our very own Mike Grehan sits down for a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for digital marketers.

Enjoy the view from 65

One of the coolest things about working at Acronym is that we’re smack, bang in the center of town on the 65th floor of the iconic Empire State Building.