"This agency was tackling search before Google even existed."
-Andrew McMains, Adweek

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Ideas and updates from the company who’s been pioneering the science of search since before Google was a word.

How to Staff Your Analytics Team

By David Sprinkle Since the demand for analytics professionals outweighs the supply, this column outlines which roles are best kept in-house and which ones you should outsource. If you’ve ever had to hire people for your web analytics team, you’ve probably noticed it is far easier said than done. The fact is, in today’s market … Continue reading “How to Staff Your Analytics Team”

Search Engine Land Awards-2018, Acronym Finalist for 6 Awards

The 2018 Search Engine Land Awards: Celebrating The Power Of Search June 12, 2018 @ MoPOP in Seattle, WA Search Engine Land created “The Landy Awards” to recognize individuals, SEO tools and PPC platforms, agencies and internal marketing teams within the digital marketing community who have demonstrated excellence in executing organic and paid search marketing … Continue reading “Search Engine Land Awards-2018, Acronym Finalist for 6 Awards”

Is your analytics practice ready for 2018? This 7-step checklist can help…

Your data tells a story that has the potential to transform your business – but first you have to figure out what it’s telling you. And that’s in part why the beginning of the year is a great time to ensure you have the right tools in place to listen and learn. We asked our … Continue reading “Is your analytics practice ready for 2018? This 7-step checklist can help…”

Should Google be scared of Amazon?

In March 2017, Amazon Advertising Platform pulled a surprise upset, beating out Google’s DoubleClick Bid Manager as the most-used DSP with 40% of all brand and agency respondents saying they used it, per a study from analytics firm Advertiser Perceptions. And while reports acknowledge Amazon’s $1 to $2 billion in ad revenue in 2017 is modest compared … Continue reading “Should Google be scared of Amazon?”

Inside Acronym

Meet Acronym’s Ryan Pitcharelle Vice President of the Digital Center for Excellence — How long have you worked here?  7 years (with a 1 year sabbatical in the middle) What brought you to Acronym?  Opportunity. What do you love most about search marketing? Why?  The impact. I love to see levers I pull result in changes … Continue reading “Inside Acronym”

The Top 7 PPC Trends of 2017

As 2017 winds to a close, here’s a look back at the seven biggest trends in PPC – and what lies ahead in paid search in 2018: 1. AI and Machine Learning Search Engine Land (SEL) went as far as calling 2017 both the “year of the machine” and the “year of AI in search” because … Continue reading “The Top 7 PPC Trends of 2017”

Amazon’s Ten Most Memorable Moments of 2017

2017 has no doubt been a year for the record books, from the inauguration of the 45th president to protests like #TakeAKnee and #MeToo and mega storms like Harvey, Irma and Maria and wildfires in both Northern and Southern California. But 2017 has also seen plenty of headlines from a single company: Amazon. “There’s not … Continue reading “Amazon’s Ten Most Memorable Moments of 2017”

Learn how to stop selling and start helping with Acronym’s Mike Grehan & Emetrics Summit Founder Jim Sterne

If you’re looking to establish long-term relationships with your customers, tune in to SEMrush’s upcoming webinar, Understanding Intent: Stop Selling, Start Helping, with Acronym CMO Mike Grehan and eMetrics Summit Founder Jim Sterne. Mike and Jim will discuss why the best advertising is emotional – not persuasive – and connects with consumers far earlier on … Continue reading “Learn how to stop selling and start helping with Acronym’s Mike Grehan & Emetrics Summit Founder Jim Sterne”

What is blockchain and why is everyone so excited about it?

For years, pundits declared we were living in the Year of Mobile. 2017, on the other hand, will perhaps be remembered – by marketers at least – as the Year of AI. And, like mobile, there’s a lot of development to come before true AI is an integral part of our day-to-day lives. And so … Continue reading “What is blockchain and why is everyone so excited about it?”

Watch Live on 65

Our very own Mike Grehan sits down for a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for digital marketers.