"This agency was tackling search before Google even existed."
-Andrew McMains, Adweek

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Ideas and updates from the company who’s been pioneering the science of search since before Google was a word.

What is blockchain and why is everyone so excited about it?

For years, pundits declared we were living in the Year of Mobile. 2017, on the other hand, will perhaps be remembered – by marketers at least – as the Year of AI. And, like mobile, there’s a lot of development to come before true AI is an integral part of our day-to-day lives. And so … Continue reading “What is blockchain and why is everyone so excited about it?”

The 15 Best Gary Illyes Quotes from SMX East

At the recent SMX East event in New York, editors from Third Door Media sat down with Google Webmaster Trends Analyst Gary Illyes for an “Ask Me Anything”-style presentation. In the 75-minute interview, they covered a lot of territory – the mobile-first index, schema, voice search, ranking factors, disavowing links and unicorns, to name a few. … Continue reading “The 15 Best Gary Illyes Quotes from SMX East”

Acronym’s Adobe Analytics Rockstars Take the Stage

As American Idol prepares to move to ABC next year, Adobe is auditioning rockstars for its own Analytics-themed version, which will take place during Adobe Summit 2018. Analytics Idol should be familiar to Summit attendees, but this so-called pre-conference Analytics Rockstar Tour is new – and kicked off this week in New York with Acronym’s … Continue reading “Acronym’s Adobe Analytics Rockstars Take the Stage”

3 Things You Should Know About Google’s New Global Site Tag

Marketers have access to more consumer data than ever, which is in part why Acronym is expanding its Analytics practice. That, of course, includes hiring digital analytics guru Olaf Calderon, who joined Acronym in August. Here, Calderon weighs in on Google Tag Manager (GTM) and explains what’s hot – and what’s not – about Google’s … Continue reading “3 Things You Should Know About Google’s New Global Site Tag”

Next gen search: listening to the voice of the customer (literally).

We’re happy to be nominated for a voice driven submission at the OMMA awards. Here’s why. Yes, the headline features that old chestnut regarding marketers learning more about consumer behavior by actually taking time to listen to the voice of the customer. And yet, never could that age-old little seed of wisdom be more timely … Continue reading “Next gen search: listening to the voice of the customer (literally).”

Understanding Your Customers’ Language

Talk to any search marketer and he’ll tell you keyword research is the foundation of any campaign. And to a point, that’s correct. There is something so much more important than basic keyword analysis, however, than the words people put into a query box on a search engine: intent. In fact, understanding intent is at … Continue reading “Understanding Your Customers’ Language”

The 3 Adobe SiteCatalyst Reports Every Online Marketer Needs

In an earlier post, we discussed how important it is to set up your analytics tool correctly. But smart analytics doesn’t just end with implementation. You also need to make sure you’re pulling the right data – data that can lead to useful insights and actionable recommendations. This is especially important with a powerful tool like … Continue reading “The 3 Adobe SiteCatalyst Reports Every Online Marketer Needs”

4 Ways to Get the Most Out of Adobe SiteCatalyst

Go to enough online marketing conferences – or talk to enough analytics experts – and you’re bound to hear a statistic that’ll stop you cold: Over 80% of web analytics implementations fail to deliver the data companies expected. Let that sink in for a second. Eighty percent. That’s a whole lot of missed opportunities…and lost marketing … Continue reading “4 Ways to Get the Most Out of Adobe SiteCatalyst”

Beyond Conversion

There was a time – remember Cool Site of the Day? – when “disciplines” like Web analytics, usability, search engine marketing and conversion weren’t even twinkles in mainstream eyes. None of this stuff was a top priority for Internet marketers, and those of us trying to make a buck (or a pound) in these areas … Continue reading “Beyond Conversion”

You Ask, We Answer: Introducing the Analytics Mailbag

Blogs are a funny thing. We write whatever we want, whenever we want, however we want – to an audience we’ve often never met. It’s almost as if we just assume people want to hear what we have to say. So what’s the funny part? People actually do listen. Oh, and they talk back too. … Continue reading “You Ask, We Answer: Introducing the Analytics Mailbag”

Watch Live on 65

Our very own Mike Grehan sits down for a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for digital marketers.

Enjoy the view from 65

One of the coolest things about working at Acronym is that we’re smack, bang in the center of town on the 65th floor of the iconic Empire State Building.