The Strategy

To drive truly impressive campaign results we needed to ensure that the experiences we marketed were unique themselves. Our targeted content centered around four unique experiences that were only available at the Four Seasons Florence.

Our integrated campaign consisted of unique and visually rich landing page experiences, custom videos, targeted emails, PR, Search, Display, Paid Social and even a Print brochure.

The Results


Increase in Assisted Bookings Revenue

56% YoY Lift in Revenue

Paid Search

20% YoY Lift in Bookings


screenshots of campaign