DISCOVERY.

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What is commonly known as search marketing on the world wide web, has expanded beyond the browser into the app economy where a new type of “suggested discovery” will occur based on digital assistant usage and behavior. As the “digital assistant” becomes the “information provider”, the industry will adapt to include content experience analysis across multiple channels and devices. Acronym supports its Client’s across a wide range of discovery channels, whether that be in Marketplaces like Amazon or across apps such as OpenTable.

Top Trends Impacting Your Business & Acronym News

How to Staff Your Analytics Team

By David Sprinkle Since the demand for analytics professionals outweighs the supply, this column outlines which roles are best kept in-house and which ones you should outsource. If you’ve ever had to hire people for your web analytics team, you’ve probably noticed it is far easier said than done. The fact is, in today’s market … Read More

Our very own Mike Grehan sits down for a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for digital marketers.