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The 3 Adobe SiteCatalyst Reports Every Online Marketer Needs

In an earlier post, we discussed how important it is to set up your analytics tool correctly. But smart analytics doesn’t just end with implementation. You also need to make sure you’re pulling the right data – data that can lead to useful insights and actionable recommendations. This is especially important with a powerful tool like … Continue reading “The 3 Adobe SiteCatalyst Reports Every Online Marketer Needs”

4 Ways to Get the Most Out of Adobe SiteCatalyst

Go to enough online marketing conferences – or talk to enough analytics experts – and you’re bound to hear a statistic that’ll stop you cold: Over 80% of web analytics implementations fail to deliver the data companies expected. Let that sink in for a second. Eighty percent. That’s a whole lot of missed opportunities…and lost marketing … Continue reading “4 Ways to Get the Most Out of Adobe SiteCatalyst”

Beyond Conversion

There was a time – remember Cool Site of the Day? – when “disciplines” like Web analytics, usability, search engine marketing and conversion weren’t even twinkles in mainstream eyes. None of this stuff was a top priority for Internet marketers, and those of us trying to make a buck (or a pound) in these areas … Continue reading “Beyond Conversion”

You Ask, We Answer: Introducing the Analytics Mailbag

Blogs are a funny thing. We write whatever we want, whenever we want, however we want – to an audience we’ve often never met. It’s almost as if we just assume people want to hear what we have to say. So what’s the funny part? People actually do listen. Oh, and they talk back too. … Continue reading “You Ask, We Answer: Introducing the Analytics Mailbag”

Landing Page Testing: Bounce Rate Isn’t Your Only Friend

Optimized landing pages are a critical component of analytics. After all, there’s nothing more annoying for customers than searching for a specific product only to be directed to a homepage that has nothing to do with their search term. So, why not improve the user experience and tailor content to their needs? Help your customers … Continue reading “Landing Page Testing: Bounce Rate Isn’t Your Only Friend”

5 Ways to Create a Data-Driven Culture

Analyze a campaign? No problem. Optimize a conversion funnel? Sure thing. Sell the value of search and analytics to the CEO? Um…what? Let’s face it: getting buy-in from key stakeholders can be difficult at best, downright daunting at worst. But more and more, it’s becoming a task marketers need to be adept at, especially in … Continue reading “5 Ways to Create a Data-Driven Culture”

Back to Basics: The Importance of Bookmarking and Scheduling Reports

Sometimes, it just seems like there are not enough hours in the day to get all your work done. This can especially seem true in analytics, where crunching numbers and digging through data can quickly become a time-consuming task. Thankfully, there’s a couple easy ways you can make the whole process much more efficient. For … Continue reading “Back to Basics: The Importance of Bookmarking and Scheduling Reports”

Real-Time Reporting: Does Anyone REALLY Care?

My Dad always told me the secret to happiness was “to have all of the things you need and a few of the things you want.” But can the same be said for web analytics tools? In order to measure the intricate behaviors occurring on your website, you really do need insight. But where do … Continue reading “Real-Time Reporting: Does Anyone REALLY Care?”

Mining for Gold: Bounce Rate Edition

I recently attended a webinar given by Google Analytics Evangelist Avinash Kaushik called “Little Changes, Large Results: 5 Things Marketers Can Do Now.” I have to admit that I walk away from most webinars or conferences not very impressed. I’m happy to say that this one was different! One of his tips was particularly salient: Pull bounce rate … Continue reading “Mining for Gold: Bounce Rate Edition”

Head-to-Head with Jim Sterne: Tips and Tactics from an Analytics Guru

MG: This issue we’re blessed by the wit and wisdom of Mr. Analytics himself, the one and only Jim Sterne. Jim, for the benefit of new readers and those people who’ve only been in the online business for 25 seconds, can you give us a lightning strike bio? JS: Male. Married. Still breathing. More? Ok…Internet Marketing Strategy … Continue reading “Head-to-Head with Jim Sterne: Tips and Tactics from an Analytics Guru”

Watch Live on 65

Our very own Mike Grehan sits down for a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for digital marketers.

Enjoy the view from 65

One of the coolest things about working at Acronym is that we’re smack, bang in the center of town on the 65th floor of the iconic Empire State Building.