"This agency was tackling search before Google even existed."
-Andrew McMains, Adweek

  • NYC.
  • London.
  • Singapore.

Understanding Your Customers’ Language

Talk to any search marketer and he’ll tell you keyword research is the foundation of any campaign. And to a point, that’s correct. There is something so much more important than basic keyword analysis, however, than the words people put into a query box on a search engine: intent. In fact, understanding intent is at … Continue reading “Understanding Your Customers’ Language”

Watch Live on 65

Our very own Mike Grehan sits down for a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for digital marketers.

Enjoy the view from 65

One of the coolest things about working at Acronym is that we’re smack, bang in the center of town on the 65th floor of the iconic Empire State Building.