Should Google be scared of Amazon?

In March 2017, Amazon Advertising Platform pulled a surprise upset, beating out Google’s DoubleClick Bid Manager as the most-used DSP with 40% of all brand and agency respondents saying [...]

Inside Acronym

Meet Acronym’s Ryan Pitcharelle Vice President of the Digital Center for Excellence — How long have you worked here?  7 years (with a 1 year sabbatical in the middle) What brought you [...]

The Top 7 PPC Trends of 2017

As 2017 winds to a close, here’s a look back at the seven biggest trends in PPC – and what lies ahead in paid search in 2018: 1. AI and Machine Learning Search Engine Land (SEL) went as far as [...]

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