Amazon made its first appearance at the Search Marketing Expo (SMX) conference series in New York this week, marking a dramatic year for Amazon Marketing Services in particular. That’s in part [...]
How Many People Watch Netflix? Nielsen Tries to Solve a Mystery Nielsen is using audio recognition software to determine how many US viewers actually watch shows on Netflix – and it says it has [...]
As American Idol prepares to move to ABC next year, Adobe is auditioning rockstars for its own Analytics-themed version, which will take place during Adobe Summit 2018. Analytics Idol should be [...]
Meet Acronym’s Fabien Carrion ETL Developer When did you join Acronym? I joined Acronym in June of 2009! What is your title at Acronym and which clients do you work for? I work a little for all [...]
By Olaf Calderon Marketers have access to more consumer data than ever, which is in part why Acronym is expanding its Analytics practice. That, of course, includes hiring digital analytics guru [...]
Meet Acronym’s Jaclyn O’Connor Business Development Coordinator When did you join Acronym? I joined Acronym on September 20, 2017! What is your title at Acronym and which clients do you [...]