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By Mike Grehan, CMO & Managing Director | Acronym We’re happy to be nominated for a voice driven submission at the OMMA awards. Here’s why. Yes, the headline features that old chestnut [...]

Meet Acronym’s Jenny Ortiz Marketing Director When did you join Acronym? August 21, 2017 – the same day as the total eclipse. What is your title at Acronym and which clients do you work [...]

By Winston Burton Machine Learning: 6 Tips for Getting to Grips Machine learning is evolving and SEOs must adjust to accommodate these new developments – now is the time to roll up your sleeves [...]

Facebook lets brands promote publisher & influencer posts as ads Facebook launched a way for brands to take posts that publishers/influencers create, and tag as branded, and promote them as [...]

Meet Acronym’s Michael Feighner Digital Analytics Analyst When did you join Acronym? I joined Acronym in early August 2017. What is your title at Acronym and which clients do you work for? I am a [...]

By David Sprinkle Last month, Adobe announced Adobe Analytics Cloud, which features new voice analytics capabilities that allow brands to deliver more tailored customer experiences and build [...]

Meet Acronym’s Ratchany Vang PPC Analyst When did you join Acronym? I joined Acronym on July 24th. What is your title at Acronym and which clients do you work for? I am a PPC Analyst. Currently, [...]

Acronym is shortlisted for The Drum Search Awards USA. We are pumped to have been nominated and announced as finalists for 9 categories. You can see all of the the 2017 nominees here. We look [...]

By Mateo Suarez On Friday morning July 28th, we swapped our Empire State Building view of NYC for a look out at Madison Square Park and The Drum’s Search Panel at the Yext offices. Our CMO and [...]

Snapchat will let brands measure its ads’ impact on sales, results against rivals Snapchat launched a program enabling third-party measurement firms to track ad impact on sales and to include [...]