Inside Acronym – July 28, 2016

Meet Acronym’s Tiffany-Shauwei Hsu Paid Search Analyst When did you join Acronym? I joined the company on February 29 of 2016. What is your title at Acronym and which clients do you work for? My [...]

Search Less, Pay More on eBay

Search less, pay more. That’s the main takeaway of three economists who did a deep dive on 500,000 eBay users’ search habits over a 30-day period in 2014. Their recently published findings differ [...]

Inside Acronym – July 14, 2016

Meet Acronym’s Richard Baron Director of SEO When did you join Acronym? In April of 2016. What is your title at Acronym and which clients do you work for?  I am Director of SEO and my client [...]

Do keyword rankings even matter anymore?

So your website ranks well for high-volume keywords. Mission accomplished, right? Not quite. If they keywords do not meet user intent, you’ve set them up for disappointment and yourself for [...]