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Going (Creatively) Digital Foursquare Ups Its Ad Campaign Attribution Game  Foursquare has a new dashboard for displaying consumer behavior and ad campaign performance metrics from its [...]

Meet Acronym’s Tiffany-Shauwei Hsu Paid Search Analyst When did you join Acronym? I joined the company on February 29 of 2016. What is your title at Acronym and which clients do you work for? My [...]

In an era when content clearly is king for connecting with search users and their intent, it’s no longer about just being relevant. Your content must be useful as well. A best-practice laundry [...]

Search less, pay more. That’s the main takeaway of three economists who did a deep dive on 500,000 eBay users’ search habits over a 30-day period in 2014. Their recently published findings differ [...]

Going (Creatively) Digital If Your Brand Doesn’t Get Lots of Instagram Comments, It’s Not Alone Half of all FORTUNE 500 brand marketers have a presence on Instagram, ClickZ reports, which leads [...]

Meet Acronym’s Richard Baron Director of SEO When did you join Acronym? In April of 2016. What is your title at Acronym and which clients do you work for?  I am Director of SEO and my client [...]

So your website ranks well for high-volume keywords. Mission accomplished, right? Not quite. If they keywords do not meet user intent, you’ve set them up for disappointment and yourself for [...]

By Mike Grehan Fifteen years ago, I wrote a book about search engine optimization that was largely regarded as the most comprehensive book of its kind. I had written an earlier edition in 1999, [...]

By Danny Goodwin If sharing is caring, but pretty much nobody cares enough to read what you’re sharing, then has your social media marketing failed? Or are we just truly living in a [...]

Blogs are a funny thing. We write whatever we want, whenever we want, however we want – to an audience we’ve often never met. It’s almost as if we just assume people want to hear what we have to [...]