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Meet Acronym’s Peter Semetis Director, PPC   When did you join Acronym? In the autumn of 2010. What do you do for Acronym and which clients do you work for? I’m a PPC director on the Travel [...]

Our clients frequently ask us for our take on changes in the digital and search marketplace, particularly those that will require a shift in strategy and/or tactics for marketers. Below is a [...]

By Winston Burton In the SEO industry, we always focus on 800-pound gorilla Google because of its dominantmarket share yet we rarely focus much attention on Bing. Bing owns 27.5% of Search Engine [...]

Going (Creatively) Digital Clockwork Orange Cloud: Malcolm McDowell Narrates For Adobe Seeking to take the highbrow road in promoting its cloud services, Adobe has recruited British actor Malcolm [...]

We’re proud to say that, once again, Advertising Age has ranked Acronym as a top performer in its annual Top 10 Search Marketing Agencies list for 2015. The publication’s top 10 list is based on [...]

Going (Creatively) Digital Dick’s Sporting Goods Debuts ‘Athleisure’ Fashion Trend Adweek reports that Dick’s Sporting Goods on May 15 will break its first campaign targeted solely to women. It [...]

Meet Acronym’s Janelle Olmer Digital Analytics Strategist   When did you join Acronym? I came to Acronym at the beginning of this year.  And oh, what a year it has been! Where were you [...]

By Winston Burton There comes a time when every company needs to look at its current technology platform to make sure it is cost-effective, productive, adapts with new technology, is scalable and [...]

By David Sprinkle A recent client analysis taught columnist David Sprinkle that marketers must trust the data, not necessarily their instincts! I’ve done a bunch of pretty technical posts in the [...]

Scott Brinker, the MarTech advisory board, and thousands of community members created another meaningful forum hosted in San Francisco. One could describe the MarTech Conference in early April as [...]