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Meet Acronym’s Jonathan Cho EVP, Agency Development When did you join Acronym?  I came aboard in August of 2014. Where were you previously? I was Managing Director, Head of Search and Social, at [...]

Many smartphone owners are familiar with photo filter apps like Instagram, AfterLight, Aviary and Fused, all of which facilitate the most aesthetically pleasing image. These are the offspring of [...]

Going (Creatively) Digital  Meatless food provider Gardein, which is owned by Pinnacle Foods, aims to make plant protein a must-eat for vegans and vegetarians in a new campaign from L.A. agency [...]

By Lisa Lacy of momentology. Acronym Media CMO Mike Grehan has a long history in the broadcast and publishing industries, so perhaps it’s no surprise that he says brands should think like [...]

It’s an all Brit line up for this little chat session. Whooshing up the 65th floor is longtime pal, Simon Heseltine. Yes, many people have noticed that this little video “featurette” known as [...]

Mike Grehan:              How do you think now, do you think more like an SEO, or more like a publisher, or both? Simon Heseltine:         For the brands that I’m working with, given that [...]

Mike Grehan:              Hi and welcome once again to Live on 65, coming to you directly from the 65th floor of the Empire State Building at Acronym’s global headquarters. This is where I get to [...]

Gatorade at the Half-Century Mark How does an iconic brand like Gatorade celebrate 50 years of being jubilantly poured on sports coaches? You start by cramming 50 events into a 60-second TV spot [...]

Mike Grehan:              Hi and welcome to another edition of Live on 65, coming to you direct from the 65th floor of the Empire State Building, Acronym’s global headquarters here in New York [...]

Mike Grehan:              There are lots of companies in different offshoots of the digital industry where, like you say, search is at the core of everything. That’s where people start [...]