Develop Content Around Intent

by Mike Grehan; CMO and Managing Director Originally published at ClickZ As marketers continue to guess what consumers want, understanding the ‘intention economy’ could ensure less monetary waste [...]

What Is a Data Layer?

By David Sprinkle Originally published at ClickZ Data layers provide a standardized format for developers, making it much easier to track or make changes. Are you using data layers in your [...]

Welcome to Live On 65!

Meet Danny Sullivan Live On 65: Danny Sullivan from Acronym on Vimeo.   One of the coolest things about working at Acronym is that we’re smack, bang in the center of town on the 65th floor [...]

Welcome to Tech Marketing News

Your one stop publication for all things digital: search, social, analytics, and content marketing.  It’s been a while again since you last received a newsletter from Acronym. And it’s been a lot [...]