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Penguin Penalty Prevention! Top 5 Ways to Prevent a Penguin Penalty By Sam Hollingsworth (AKA, Crypt Keeper) Penguins shouldn’t be scary, regardless of what Google wants us to believe. They’re [...]

by Mike Grehan; CMO and Managing Director Originally published at ClickZ As marketers continue to guess what consumers want, understanding the ‘intention economy’ could ensure less monetary waste [...]

By Winston Burton Originally published at MediaPost Maybe the folks at the National Security Administration know the long-term motives behind Google declaring that websites’ use of HTTPS will now [...]

By David Sprinkle Originally published at ClickZ Data layers provide a standardized format for developers, making it much easier to track or make changes. Are you using data layers in your [...]

by Winston Burton Originally published at MediaPost The pharmaceutical industry is one of the most highly regulated industries in the world. Trying to get products approved by the U.S. Food & [...]

You could panic. You could call it off. Or, you could bundle him up digitally and take him with you. Which is exactly what I did at the recent eMetrics Summit in Boston. And it worked so well so [...]

Meet Danny Sullivan Live On 65: Danny Sullivan from Acronym on Vimeo.   One of the coolest things about working at Acronym is that we’re smack, bang in the center of town on the 65th floor [...]

by Mike Grehan So, the headline is my analogy for a conversation I seem to have had so many times. When an SEO does some competitive analysis and sees that, their efforts seem (to them) to be [...]

Your one stop publication for all things digital: search, social, analytics, and content marketing.  It’s been a while again since you last received a newsletter from Acronym. And it’s been a lot [...]