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Careers
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Web Analytics
Interactive Analyst
We are looking for a dedicated Interactive Analyst to manage the technology, interpretation, and dissemination of all visitor metrics.
Responsibilities:
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Capture and leverage web analytics as input for world-class consumer online strategy for customer acquisition, retention, and relationship marketing.
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Analyze data from online marketing campaigns: user response, web site conversions, feature usage, attrition rates.
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Perform in-depth analysis of current and historical customer data. Develop behavior insights and recommend changes to the Web site and customer programs.
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Work with business managers to communicate and deliver on the value of the Analytics and Reporting Departments service offerings.
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Actively gather requirements for web analytics requests and view all company initiatives to identify key metrics, tracking, and reporting success.
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Manage the analysis of website data, and the development of tools and reports to monitor the key metrics that report on website performance.
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Prepare and/or present business presentations to multiple audiences on key business metrics and trending.
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Work with team to analyze web traffic and online marketing activity patterns and work with internal departments, specifically IT and online media, to identify and resolve potential issues.
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Creating proposals and presentations for new potential customers
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Manage the delivery of web analytics training and support issues, ensuring a high level of quality and responsive service times.
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Manage the delivery of reporting (ad-hoc, daily, weekly, monthly) and strategic analyses of web site and e-marketing campaign activity.
Qualifications:
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Exceptional analytical, quantitative, and critical thinking skills
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Strong written & verbal communication skills, including the ability to present detailed analyses and reports to high-level executives
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Strong task oriented discipline
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Strong MS Excel experience is a must
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Knowledge of intermediate level statistical analysis is necessary
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Advanced PC skills with other Microsoft products including Word and PowerPoint
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Bachelor's degree, preferably in marketing, financial analysis, computer science, or economics
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3+ years experience in marketing analysis, including strong understanding of online measurement systems
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Experience with any of the following web measurement tracking systems: Coremetrics, Google Analytics, Omniture, Index Tools, NetTracker, WebTrends.
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