Every digital marketer knows testing is critical to improving successful search marketing programs and campaigns. However, every day we all deal with trying to convince senior management and business stakeholders how testing can improve performance and enhance their revenue projections.
With Test Labs, search marketers can now promote enterprise-wide Test&Target adoption via a custom web interface.
Test Labs allows stakeholders to vote on concepts and layouts that will perform best, and watch the results. The more involvement business owners have into the testing process, the easier it becomes to include testing as a core search strategy.