Acronym Media: search engine marketing results

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Paid Search

SEM - Paid Search Manager

We are looking for a dedicated SEM Manager to oversee the full scope of several paid search campaigns and manage small teams of Strategists to create results.

Responsibilities
  • Overall paid search campaign strategy and implementation.
  • Management of client media-spend budgets, keyword list-management, oversight of ad copy
  • Identify performance targets, project milestones, resource needs, etc.
  • Monitor the overall performance of paid search efforts and report key indicators to senior executives
  • Research, identify and establish partnerships with contextual networks for interactive placement
  • Top-to-bottom management of paid search campaigns, generating ranking reports, conducting site audits, handling client concerns, etc.
  • Participates in the hiring, training, development, mentoring and retention of staff members in this department
Qualifications
  • 3+ years of hands-on SEM experience, primarily in paid search campaign management; agency-side preferred
  • Experience coordinating and managing teams of search specialists
  • Proven track record of successful SEM strategy and implementation
  • Comprehensive understanding of keyword research
  • Strong experience with ad copy development
  • Proficient with SEM reporting and analytical tools
  • Certification in Google Adwords; Certification in YSN
  • Proficient to expert with Word, Excel, HTML and JavaScript
  • Bachelor’s degree
SEM - Paid Search Strategist

We are looking for a dedicated SEM Strategist to manage individual paid search campaigns.

Responsibilities
  • Overall paid search campaign strategy and implementation
  • Management of client media-spend budgets, keyword list-management
  • Generate ad copy
  • Research, identify and establish partnerships with contextual networks for interactive placement
  • Top-to-bottom management of paid search campaigns; generating ranking reports, conducting site audits, handling client concerns, etc.
Qualifications
  • 1-3 years of hands-on SEM experience, primarily in paid search campaign management; agency-side preferred
  • Proven track record of successful SEM strategy and implementation
  • Comprehensive understanding of keyword research
  • Strong experience with ad copy development
  • Proficient with SEM reporting and analytical tools
  • Proficient to expert with Word, Excel, HTML and JavaScript
  • Bachelor’s degree
 
 
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