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Acronym Media is a pioneer in the nascent field of local search. Local search has the capability to send very targeted traffic directly to the most relevant place—for instance, a local franchise website. An additional benefit for companies with multiple locations is that media budgets and campaign optimization can be localized based on campaign performance in each market.
| Who can benefit from Local Search? |
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 Franchise stores and restaurants
Financial services
Trade organizations
Law firms
Automotive dealerships
Online directories |
Currently, Google, Yahoo, MSN, and Verizon’s SuperPages (among others) offer local search, and the planned entrance of other online directories to this market in the near future is making local search an increasingly effective marketing tool for our clients. |
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