Comments on: Search Marketing Isn’t an A La Carte Menu – It’s a Seven Course Meal

By: 5 Ways You Need to Use Social Media to Boost Your SEO | Keyword-Driven

5 Ways You Need to Use Social Media to Boost Your SEO | Keyword-Driven — Tue, 10 Nov 2009 21:59:34 +0000

[...] Being active with social media now means getting ahead with SEO for tomorrow. SEO isn’t just about keyword research, optimizing page content, and building links anymore. You need to get social to achieve success. Online marketing initiatives are converging (especially search and social), and the more areas you can cover, the better results you’ll see in each. Remember, search marketing isn’t an a la carte menu, it’s a seven-course meal. [...]

By: Leanne

Leanne — Tue, 05 May 2009 18:07:43 +0000

In the area that we primarily work in (b2b manufacturers), we often find that our clients want just one or two of the “courses” and in a lot of cases, that’s OK. PPC, for example, may not be the right place for them but having a well optimized web site is definitely a good idea. But, like you said, having just a single item isn’t usually enough to let you know how successful your efforts have been. Your web site can’t be well optimized without attention to keyword research. And how will you know if your SEO plan is working without analytics? But it’s still a hard sell. It’s amazing how new this all still is to so many clients. Hopefully as time goes on and as awareness continues to increase, clients will be better able to look at the whole picture (and have the budgets to support taking that kind of a look!)

By: Nick Stamoulis

Nick Stamoulis — Tue, 05 May 2009 14:57:31 +0000

I agree. SEO is more than just SEO. To be truly successful in the online space you need many components working all together at the same time.

By: Jim Keller

Jim Keller — Tue, 05 May 2009 13:25:48 +0000

Good post – I agree wholeheartedly. We are sometimes subcontracted by other marketing/search firms to lend a helping hand to their SEO/SEM/SMM efforts, and I’m always surprised when they ask for individual pieces of the SEO puzzle rather than a complete campaign. It’s like building the front of a house, but leaving missing walls and open pipes in the back. It looks like a house from some angles, but it’s not really doing its job.

By: FalkoInc

FalkoInc — Mon, 04 May 2009 15:47:35 +0000

Great article again, Thanks for sharing Gyutae.
When I was reading your article I was thinking about the dinner in Chicago, good food and a great naturally fitting offline search marketing. Good times