What’s the most important metric? How long will it take to see results from my tool? What’s the difference between B2B and B2C analytics?
We tackle your most pressing analytics questions.
Read more ...26% Increase in Online Ad Spend in Singapore
And search is leading the way!
If you’re not marketing in Asia, it’s time to get on-board – fast. The latest numbers indicate strong new revenue opportunities with tremendous potential for growth, so what are you waiting for?
Read more ...Beyond the Bid: 4 Other Reasons Why Your PPC Performance is Changing
It’s not always about the money.
Find out which unexpected factors – other than your bids – may be driving your PPC performance.
Read more ...Online Ad Spend Hits Record High: How About Your Budget?
Online advertising revenue totaled $12.1 billion in 2010 — in just the first six months!
Check out the numbers that prove the industry is on the upswing.
Read more ...Are Bid Management Tools Becoming a Fad?
Yahoo and Bing are consolidating. Google has all these new functionalities. Do I really need my bid management tool?
Find out what can’t be missed when choosing a bid management tool, as well as key points to consider in maintaining an effective PPC campaign.
Read more ...The Mobile Device as a Wallet? Global Youth Study Says YES!
The days of your phone being, well, just a phone, might be over.
New studies show users are ready to use their mobile devices as wallets – and are even willing to pay to do so. Find out what else mobile users are looking for, and what it means for marketers.
Read more ...5 Ways to Create a Data-Driven Culture
Analyze a campaign? No problem. Optimize a conversion funnel? Sure thing. Sell the value of search and analytics to the CEO? Um…what?
Let’s face it: getting buy-in from key stakeholders can be difficult at best, downright daunting at worst. But more and more, it’s becoming a task marketers need to be adept at. With that in mind, here are 5 ways to create a data-driven culture where search and analytics can flourish.
Read more ...
