I tell my mom I’m going to a UES event and she’s clueless. I tell my co-worker and he appropriately presumes I’m heading uptown. My roommate, though, knows this means shoe shopping.
Read more ...The Secret to Long-Term SEO Success – Ditch the Engines, Follow Your Customers
SEOs around the world watch the search engines like a cast of preying hawks. What will Google do next and how will the algorithms change? What can I do today that will get me ranked higher tomorrow?
But is this really the right approach? Is it best to follow the search engines and adapt to the changes they make?
Read more ...Web Analytics and the Problem with “Top 10″ Report
A seemingly irresistible compulsion in analytics is to gather data only on your “Top 10,” such as the 10 most popular pages, keywords or downloads. The problem is, nine times out of, well, 10, this type of data doesn’t change much over time and therefore isn’t actionable.
Read more ...Optimizing Search Engine Strategies Presentations
I was fortunate enough to present at Search Engine Strategies Toronto 2009 earlier this week. Sure, I’ve done presentations and training sessions with prospects and clients, but those have an entirely different vibe.
Read more ...Nofollow the Nofollow Link Attribute – Stick With What Works in SEO
In my last post, I went over the importance of targeting real people over search bots to achieve long-term results. And just last week, news in the SEO community presented a perfect example of what I was talking about – the nofollow link debate.
Read more ...Spying for Success: Top 10 Tips for Competitive Intelligence
It’s time to become a spy. Smart competitive intelligence is the fuel behind effective marketing, so find out what it takes to be an online sleuth with our Top 10 Tips.
Read more ...Real-Time Reporting: Does Anyone REALLY Care?
It’s sexy, it’s hyped, and…unnecessary? Real-time reporting has been a hot topic in the search marketing world, but how do we differentiate between what we want and what we really need in our desire for customer insight?
Read more ...Mobile Search: Don’t Miss the Flying Car
Over 90% of the world’s mobile phone users don’t even have data service. But that doesn’t mean mobile integration with marketing is a far-off dream. In fact, moving into the mobile space NOW could be the key to long-term success. Could the future of marketing be in the palm of your hands?
Read more ...SES Toronto 2009 Starts Monday
Here at Acronym, we’re gearing up for SES Toronto next week! The conference, which runs from June 8-10, is in its 6th year as part of the Search Engine Strategies series. And we’re especially excited to be sending two delegates to this year’s show!
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