Talk to any SEO who has been evaluating sites for a while and eventually they’ll mention Xenu for its ability to quickly crawl a site and provide the foundation for a site evaluation. I, too, am a fan, but I’m an even bigger fan of Link Examiner. The feature list of both tools is too long to describe, so let’s focus on the important differences from an SEO’s point of view.
Read more ...Do This, Not That: 5 Traits of Efficient SEO
Whether your goal is to cut costs or to get more out of your current investment, efficient SEO starts with smarter decisions. So, let’s get practical. Read on for tips from the trenches of SEO – a roadmap, if you will – that’ll guide you away from resource-draining traps towards maximum return.
Read more ...Branding in Paid Search – Less Is More
Most SEM advertisers would probably agree that efficiently executed brand campaigns are fundamental to Client success. With acquisition volume high and cost per acquisition low, we often depend on these brand campaigns to hit aggressive goals.
Read more ...Search Marketing Isn’t an A La Carte Menu – It’s a Seven Course Meal
SEO, paid search, social media, analytics, display advertising, affiliate marketing, user experience optimization…the list of practices under the search engine marketing umbrella goes on and on. But it’s not always easy deciding which of these to engage in.
Read more ...Internal Search: Don’t Ignore the Little Guy
Internal site search often gets overlooked, as most people spend their time fussing over the search phrases that drove traffic to a site. But ignoring internal search would be a mistake. Why? Here are the top five reasons why you should pay attention.
Read more ...The Ultimate Guide to SES San Jose
People to meet. Sessions to attend. Swag to steal (I know most of you didn’t stop by my booth just to talk). With so much to do – and so little time – how do you know where to go, what to do and who to meet?
Read more ...The Sessions You Can’t Afford to Miss at SES San Jose
With over 70 sessions on the agenda, there’s no shortage of options when it comes to learning about search at SES San Jose, taking place August 10-14. But of course, you can’t be everywhere at once! Nevertheless, here are a few sessions that should definitely be on your schedule.
Read more ...Eat, Drink and Be Merry: The Other Side of SES San Jose
Who said conferences have to be all work and no play?
Nothing beats unwinding at a nice bar or restaurant with some newfound friends after a long day of sessions and exhibits. Plus, conference vets know it’s at the parties and after-parties that some of the best networking and business gets done.
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