Keyword-Driven Marketing™
It’s actually pretty easy to save money in PPC. Spending less comes down to getting fewer people to click on your ads, and getting those clicks at a lower cost. It’s all about adopting a Pay Per Conversion mentality – pay for what works at a cost that’s valuable to you.
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In today’s data-driven environment, it’s easy to get caught up in the numbers. Web tracking tools provide so much information that it can be difficult to know where to start.
Web analytics veterans aren’t exempt from common pitfalls, either. For example, it’s not uncommon to fall into a routine of doing things a certain way – even if that way isn’t the best way to get results.
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Despite recent proclamations that the recession has hit bottom and we’re now in recovery mode, the reality is that we should always be looking for ways to improve our efficiency. This is especially true in SEO, where a number of traps too often cause marketers to stumble into wasting time, money, or both.
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Most SEM advertisers would probably agree that efficiently executed brand campaigns are fundamental to Client success. With acquisition volume high and cost per acquisition low, we often depend on these brand campaigns to hit aggressive goals.
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SEO, paid search, social media, analytics, display advertising, affiliate marketing, user experience optimization…the list of practices under the search engine marketing umbrella goes on and on. But it’s not always easy deciding which of these to engage in.
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I think I was in the fifth grade when I first heard the word “keyword.” I was just starting to get the hang of AOL and relied heavily on the Keyword feature box to help me navigate to the “Edit Profile” section or to the “Buddy List Help” section. It was like magic to me – I’d type in what I was looking for and within seconds it was right there. And since I was new to the software, I didn’t want to waste time clicking around.
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People to meet. Sessions to attend. Swag to steal (I know most of you didn’t stop by my booth just to talk). With so much to do – and so little time – how do you know where to go, what to do and who to meet?
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With over 70 sessions on the agenda, there’s no shortage of options when it comes to learning about search at SES San Jose, taking place August 10-14. But of course, you can’t be everywhere at once! Nevertheless, here are a few sessions that should definitely be on your schedule.
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Who said conferences have to be all work and no play?
Nothing beats unwinding at a nice bar or restaurant with some newfound friends after a long day of sessions and exhibits. Plus, conference vets know it’s at the parties and after-parties that some of the best networking and business gets done.
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I tell my mom I’m going to a UES event and she’s clueless. I tell my co-worker and he appropriately presumes I’m heading uptown. My roommate, though, knows this means shoe shopping.
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