Despite its booming popularity, many companies are still reluctant to hop on the social media bandwagon. So what’s the key to securing executive buy-in?

Build your case with our exclusive tips.

Ever wish you could provide users with more context in search results? Thanks to microformats, you can.

As you’ll read, the social and SEO implications are anything but tiny.

“It’s just a URL shortening service, right?”

Well, not quite. Find out exactly what Goo.gl – Google’s latest foray into social media – bring to the table, and discover why it’s so important to SEO.

Let’s face it: Social media is the sexy new marketing buzzword. Sites like Facebook and Twitter are literally taking off, and more and more companies are scrambling to get a piece of the action.

But how does SEO fit into all of this? Social media and viral marketing are effective – no doubt about it. But has SEO been left for dead with social’s rise?