Thanks to Google’s Instant Previews, the Search Engine Results Page has been shaken up once again.

Read on for an in–depth look at how to take advantage of the latest changes.

Websites with video are 50 times more likely to show up on the first page of Google’s search results. Still, only about half of top retailers have a strong video presence.

What’s holding them back?

Even the world’s most captivating video won’t do you any good if the search engines can’t find it. But how do you turn a mix of images and sounds into something engines can understand?

Find out how with our exclusive tips.

One of the things I like about SEO is that the impact of your efforts are measurable. However, there are a few situations that make measurement more of a challenge than you’d expect at first blush.

For example, when: organic traffic and paid search traffic isn’t correctly segmented; conversions aren’t being captured (or the site doesn’t have any traditional conversion points); and the time between an organic visit and a conversion is so great that the two are hard to correlate.