Archive for the ‘Paid Search’ Category

Branding in Paid Search – Less Is More

Most SEM advertisers would probably agree that efficiently executed brand campaigns are fundamental to Client success. With acquisition volume high and cost per acquisition low, we often depend on these brand campaigns to hit aggressive goals.

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The Password to Your Brand

I tell my mom I’m going to a UES event and she’s clueless. I tell my co-worker and he appropriately presumes I’m heading uptown. My roommate, though, knows this means shoe shopping.

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SES Toronto 2009 Starts Monday

Jenny Halasz

Here at Acronym, we’re gearing up for SES Toronto next week! The conference, which runs from June 8-10, is in its 6th year as part of the Search Engine Strategies series. And we’re especially excited to be sending two delegates to this year’s show!

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