In today’s economy, you can’t afford to make mistakes in your web analytics. And yet, many marketers – even seasoned pros – unknowingly fall prey to five common traps. Find out what they are – and how you can avoid them.
Read more ...Archive for the ‘Newsletter’ Category
Making the Most Out of Your Analytics: 5 Common Traps You Should Avoid
By Dianne Ignacio.
October 21st, 2009.
Posted in Newsletter | 1 Comment »
Do This, Not That: 5 Traits of Efficient SEO
By Marios Alexandrou.
October 21st, 2009.
Whether your goal is to cut costs or to get more out of your current investment, efficient SEO starts with smarter decisions. So, let’s get practical. Read on for tips from the trenches of SEO – a roadmap, if you will – that’ll guide you away from resource-draining traps towards maximum return.
Read more ...Posted in Newsletter | No Comments »
Web Analytics and the Problem with the “Top 10″ Report
By David Sprinkle.
July 14th, 2009.
A seemingly irresistible compulsion in analytics is to gather data only on your “Top 10,” such as the 10 most popular pages, keywords or downloads. The problem is, nine times out of, well, 10, this type of data doesn’t change much over time and therefore isn’t actionable.
Read more ...Posted in Newsletter | 9 Comments »
Keyword-Driven Marketing for B2B
By Mike Grehan.
June 9th, 2009.
B2B marketing often lacks the glitz and glamour of the B2C world, but that’s no excuse
for failing to create engaging user experiences. As Mike Grehan explains, even a “titanium
dioxide manufacturer” can be compelling online when mixed with a little Keyword-Driven
Marketing. Could KDM be the missing piece in the B2B marketing puzzle?
Posted in June 2009, Newsletter | No Comments »
Spying for Success: Top 10 Tips for Competitive Intelligence
By Farah Sadiq.
June 9th, 2009.
It’s time to become a spy. Smart competitive intelligence is the fuel behind effective marketing, so find out what it takes to be an online sleuth with our Top 10 Tips.
Read more ...Posted in June 2009, Newsletter | No Comments »
Real-Time Reporting: Does Anyone REALLY Care?
By Tami Dalley.
June 9th, 2009.
It’s sexy, it’s hyped, and…unnecessary? Real-time reporting has been a hot topic in the search marketing world, but how do we differentiate between what we want and what we really need in our desire for customer insight?
Read more ...Posted in June 2009, Newsletter | 7 Comments »
Mobile Search: Don’t Miss the Flying Car
By Jenny Halasz.
June 9th, 2009.
Over 90% of the world’s mobile phone users don’t even have data service. But that doesn’t mean mobile integration with marketing is a far-off dream. In fact, moving into the mobile space NOW could be the key to long-term success. Could the future of marketing be in the palm of your hands?
Read more ...Posted in June 2009, Newsletter | No Comments »
Head-to-Head with Jim Sterne: Tips and Tactics from an Analytics Guru
By Mike Grehan.
April 29th, 2009.
Two of the most recognized authorities in the industry talk all things Analytics in this exclusive one-on-one interview. Don’t miss Mike Grehan as he sits down with Jim Sterne to discuss wins and horror stories from the realm of landing pages, customer behavior and social media!
Read more ...Posted in April 2009, Newsletter | No Comments »
The SEO Client-Agency Manifesto, Part 1
By Marios Alexandrou.
April 29th, 2009.
Imagine a world of peace, harmony…and the perfect Client-Agency relationship. Now, how do you turn that dream into reality? It starts with a commitment, and we’ve got the plan to transform your Client-Agency relationship into a true partnership, one that drives results and boosts ROI.
Read more ...Posted in April 2009, Newsletter | No Comments »
Risk or Reward? The Case for Affiliate Marketing
By Adam Bezinski.
April 29th, 2009.
The potential pitfalls of affiliate marketing – wasted money, blocked ads, pricier bids – are well-known. So is it time to kiss affiliates goodbye? Or do the profits outweigh the peril?
Read more ...Posted in April 2009, Newsletter | No Comments »
