We all know the Yahoo-Bing alliance is here. What I don’t get is the agency reaction. No one is talking about the impact this alliance is going to have! Merging Yahoo and Bing data is going to impact your expected ranking, your click through rate, and your conversion rate. I say again, this is serious stuff.

Social media isn’t just for listening and talking to customers – it’s also a way to dominate the organic search rankings. Michael Bruh explains how.

Big changes are on the way for PPC advertisers, thanks to the Yahoo-Bing alliance. Find out what that means for your keywords.

Google’s latest update opens the door for brands to dominate organic listings like never before. But is the change here to stay?

It started in June, when statistics suggested a considerable decline in the number of active Facebook users aged 18 to 44. All of a sudden, the whispers starting getting louder: “People are getting tired of Facebook”; “Facebook isn’t fun to use anymore”; “Privacy issues are forcing the younger crowd to turn away.”

But fast-forward a month.

The AdWords Campaign Experiment (ACE) is a new free tool that Google rolled out just last week to the U.S. market. The tool allows you to test and measure changes to your keywords, ad groups, bids and placements. And if you’re constantly testing various campaigns and user experiences, ACE is definitely worth a trial run.

Bing results on Yahoo – it’s already started! Are you ready for this new alliance? And how will it affect your traffic and conversions?

Twitter: 100 million accounts. Facebook: 500 million users. Impressive? Absolutely. But it’s the latest statistics that tell the real story.

Identifying new search term trends before they get really competitive is an easy way to get traffic. Here are a few ways to spot them.

First, you might come across something noteworthy in your day-to-day life. For example, let’s imagine Kanye West was wearing orange fluorescent high-top sneakers when he stormed the stage at the VMAs. People would probably be talking about his outburst and his crazy shoes.

In theory, saving money in PPC isn’t all that complicated: get less people to click on your ads, and get those clicks at a lower cost. But how do you actually weed out unwanted clicks and attract cheaper traffic? Learn 8 ways to make every PPC dollar work for you.