Archive for the ‘clickz’ Category

Power to the People Who Search

I’m in the U.K. to spend a week or so with my wife before she up sticks and moves to Geneva, Switzerland, to start her new job. One of the things I miss most about my own job-related move to New York is the huge reference library I’ve built up in the U.K. office. I [...]

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Will the Crawler Survive?

As I’m English, Independence Day celebrations don’t rank too high on my social calendar. However, when I was invited to join a friend and some marketing big-brains for the holiday weekend at the beach, how could I refuse?

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What’s a Brilliant Idea in Search?

I’m at the launch of ad:tech Singapore and enjoying being part of something new in online marketing in a new and vibrant part of the world for me. This has been another great reminder of the difference in search marketing practices around the planet. And it’s not just due to the usual cultural and language [...]

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Gearing Up for Pan-Asian Search Marketing

The Asian marketplace is exploding, making it a vibrant market to work. The numbers are staggering. According to Internet World Stats, there are over 510 million Internet users in Asia alone, accounting for 40 percent of the world’s online population. The intriguing part? Those 510 million users only make up about 13 percent of the [...]

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SEO’s Future: The 10 Blue Links Must Die

After traveling extensively in the U.K. and Europe, I’ve not had much chance until now to react to various comments about my column “The Future of SEO.” Most feedback came from people representing the client side who wanted to know more. As expected, there was sweet whatsitsname from the SEO agency/consultant side — noticeably at [...]

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The Future of SEO

I’m back in the U.K. this week to see if my wife still remembers me and to speak at the London eMetrics Marketing Optimization Summit. My presentation takes a closer look at balancing organic and paid search — and the impact they can have on each other. I’m also putting my thoughts together on the [...]

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Globe Trotting Search Marketing

For the past eight years I’ve spent my time circumnavigating the planet on search marketing business. On average I spend about 20 weeks of the year traveling. It’s fair to say I have a taste for international business. I joined my current firm, in large part, because it’s an international search marketing company servicing global [...]

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A Deeper Dive Into adCenter

This column is coming together during a business trip to Dublin, Ireland. Dublin is kind of like a European capital for search. Google has its data center here, and Microsoft has a research facility here. At this time, Microsoft’s slaving over the next iteration of adCenter Analytics, previously known as Gatineau, and other marketing support [...]

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How to Avoid a Crash Landing

Quite a lot has happened in recent weeks. After chairing a hugely successful Search Engine Strategies conference in London, with my friend and colleague Kevin Ryan, I took a short break to catch my breath. After which, I hit the ground running again, taking up a position with a New York based global agency. And [...]

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Search, That Was Mighty Sociable

There’s an anecdote I tell at conferences when I’m speaking on linkage and connectivity data. It’s the story of how foremost computer scientist Jon Kleinberg discovered the flaw in search engines trying to rank Web pages based purely on the text on the page. Back in 1997, when Alta Vista was the search engine, he [...]

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