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	<title>Keyword-Driven &#187; clickz</title>
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	<link>http://www.acronym.com/keyworddriven</link>
	<description>Expert Opinion from Search Leaders</description>
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		<title>Understanding Your Customers&#8217; Language</title>
		<link>http://www.acronym.com/keyworddriven/understanding-your-customers-language.html</link>
		<comments>http://www.acronym.com/keyworddriven/understanding-your-customers-language.html#comments</comments>
		<pubDate>Mon, 23 Mar 2009 19:17:34 +0000</pubDate>
		<dc:creator>Mike Grehan. Originally published by ClickZ</dc:creator>
				<category><![CDATA[clickz]]></category>

		<guid isPermaLink="false">http://www.keyworddriven.com/?p=1355</guid>
		<description><![CDATA[Talk to any search marketer and he&#8217;ll tell you keyword research is the foundation of any campaign. And to a point, that&#8217;s correct. There is something so much more important than basic keyword analysis, however, than the words people put into a query box on a search engine: intent. In fact, understanding intent is at [...]]]></description>
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		<title>RIP Ranking Report (And Good Riddance!)</title>
		<link>http://www.acronym.com/keyworddriven/rip-ranking-report-and-good-riddance.html</link>
		<comments>http://www.acronym.com/keyworddriven/rip-ranking-report-and-good-riddance.html#comments</comments>
		<pubDate>Mon, 29 Dec 2008 14:01:07 +0000</pubDate>
		<dc:creator>Mike Grehan. Originally published by ClickZ</dc:creator>
				<category><![CDATA[clickz]]></category>

		<guid isPermaLink="false">http://www.keyworddriven.com/?p=222</guid>
		<description><![CDATA[It&#8217;s that time of the year for reflection. If nothing else, I can give a huge sigh of relief for the long overdue recognition of the ranking report&#8217;s demise. It&#8217;s been more than four years since I did an in-depth interview with Jon Glick, then Yahoo&#8217;s senior manager, search. When we touched on the subject [...]]]></description>
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		<title>Future Proofing Your Search Marketing Strategy</title>
		<link>http://www.acronym.com/keyworddriven/future-proofing-your-search-marketing-strategy.html</link>
		<comments>http://www.acronym.com/keyworddriven/future-proofing-your-search-marketing-strategy.html#comments</comments>
		<pubDate>Mon, 15 Dec 2008 14:01:39 +0000</pubDate>
		<dc:creator>Mike Grehan. Originally published by ClickZ</dc:creator>
				<category><![CDATA[clickz]]></category>

		<guid isPermaLink="false">http://www.keyworddriven.com/?p=225</guid>
		<description><![CDATA[I spent last week in Chicago for at the Search Engine Strategies (SES) conference. I always look forward to the Chicago show. It&#8217;s very seasonal, of course. And for me personally, it represents the end of the series so I can take a deep breath and relax, conference free, for a couple of months. Right [...]]]></description>
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		<title>More Marketing Tactics for an Uncertain Economy</title>
		<link>http://www.acronym.com/keyworddriven/more-marketing-tactics-for-an-uncertain-economy.html</link>
		<comments>http://www.acronym.com/keyworddriven/more-marketing-tactics-for-an-uncertain-economy.html#comments</comments>
		<pubDate>Mon, 01 Dec 2008 14:06:23 +0000</pubDate>
		<dc:creator>Mike Grehan. Originally published by ClickZ</dc:creator>
				<category><![CDATA[clickz]]></category>

		<guid isPermaLink="false">http://www.keyworddriven.com/?p=229</guid>
		<description><![CDATA[In my previous column, I wrote about winning tactics you can use (mainly post-click) to squeeze the most out of your marketing budget. I received interesting feedback. Most readers seem to think I was talking specifically about paid search. But the tactics apply to both sides, paid and organic. Of course, you have more control [...]]]></description>
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		<title>Winning Marketing Tactics in an Uncertain Economy</title>
		<link>http://www.acronym.com/keyworddriven/winning-marketing-tactics-in-an-uncertain-economy.html</link>
		<comments>http://www.acronym.com/keyworddriven/winning-marketing-tactics-in-an-uncertain-economy.html#comments</comments>
		<pubDate>Mon, 17 Nov 2008 14:04:28 +0000</pubDate>
		<dc:creator>Mike Grehan. Originally published by ClickZ</dc:creator>
				<category><![CDATA[clickz]]></category>

		<guid isPermaLink="false">http://www.keyworddriven.com/?p=227</guid>
		<description><![CDATA[The state of the economy, not just here in the United States but globally as well, impinges on the marketing budgets of companies small and large. Although search marketing is recognized as providing a higher ROI than other marketing channels, clients today seem to want even more for less. Keyword costs aren&#8217;t going down. Anything [...]]]></description>
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		<title>New Signals to Search Engines</title>
		<link>http://www.acronym.com/keyworddriven/new-signals-to-search-engines.html</link>
		<comments>http://www.acronym.com/keyworddriven/new-signals-to-search-engines.html#comments</comments>
		<pubDate>Mon, 03 Nov 2008 14:12:12 +0000</pubDate>
		<dc:creator>Mike Grehan. Originally published by ClickZ</dc:creator>
				<category><![CDATA[clickz]]></category>

		<guid isPermaLink="false">http://www.keyworddriven.com/?p=238</guid>
		<description><![CDATA[I&#8217;m sitting at my desk in a totally restrained fashion. Every fiber of my being virtually demands that I type the words: SEO (define) is dead. I want to dispose of H1 tags in the same SEO trashcan their meta-tag cousins were consigned to years ago. I want alt-text attributes to be handed back to [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Book Review: &#8220;Website Optimization&#8221;</title>
		<link>http://www.acronym.com/keyworddriven/book-review-website-optimization.html</link>
		<comments>http://www.acronym.com/keyworddriven/book-review-website-optimization.html#comments</comments>
		<pubDate>Mon, 06 Oct 2008 18:11:35 +0000</pubDate>
		<dc:creator>Mike Grehan. Originally published by ClickZ</dc:creator>
				<category><![CDATA[clickz]]></category>

		<guid isPermaLink="false">http://www.keyworddriven.com/?p=306</guid>
		<description><![CDATA[Since my last column nothing dramatic has happened in my life. This is precisely how I would like life to continue. Just me, chained to my desk, head down, getting on with stuff. That said, being based on the 55th floor of the Empire State Building, I have moved my desk away from the window [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Link-Building Hogwash</title>
		<link>http://www.acronym.com/keyworddriven/link-building-hogwash.html</link>
		<comments>http://www.acronym.com/keyworddriven/link-building-hogwash.html#comments</comments>
		<pubDate>Mon, 22 Sep 2008 18:32:33 +0000</pubDate>
		<dc:creator>Mike Grehan. Originally published by ClickZ</dc:creator>
				<category><![CDATA[clickz]]></category>

		<guid isPermaLink="false">http://www.keyworddriven.com/?p=312</guid>
		<description><![CDATA[There I was, sitting on a plane in Portugal reading the newspaper as we took off. Nothing new for me. Thirty minutes later, I&#8217;m sitting with a doctor who&#8217;s administering oxygen. Very new for me. Forty minutes after that, following an emergency landing in a small town in northern Spain, I&#8217;m in the accident and [...]]]></description>
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		<title>U.K. SEM: Who&#8217;s Who and What&#8217;s What</title>
		<link>http://www.acronym.com/keyworddriven/uk-sem-whos-who-and-whats-what.html</link>
		<comments>http://www.acronym.com/keyworddriven/uk-sem-whos-who-and-whats-what.html#comments</comments>
		<pubDate>Mon, 08 Sep 2008 18:38:03 +0000</pubDate>
		<dc:creator>Mike Grehan. Originally published by ClickZ</dc:creator>
				<category><![CDATA[clickz]]></category>

		<guid isPermaLink="false">http://www.keyworddriven.com/?p=315</guid>
		<description><![CDATA[I&#8217;m on a flying visit to the U.K. and Europe. I worked out of the U.K. office last week, and now I&#8217;m on a short vacation with my long-lost wife in the Algarve before I head back to NYC. Vacations and book reading are pretty synonymous for me. But while most people read the latest [...]]]></description>
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		<title>Always Be Testing</title>
		<link>http://www.acronym.com/keyworddriven/always-be-testing.html</link>
		<comments>http://www.acronym.com/keyworddriven/always-be-testing.html#comments</comments>
		<pubDate>Mon, 11 Aug 2008 18:48:05 +0000</pubDate>
		<dc:creator>Mike Grehan. Originally published by ClickZ</dc:creator>
				<category><![CDATA[clickz]]></category>

		<guid isPermaLink="false">http://www.keyworddriven.com/?p=323</guid>
		<description><![CDATA[As I&#8217;m recuperating after a mild heart attack, I need something to take my mind off things. So the new book, &#8220;Always Be Testing,&#8221; by Bryan Eisenberg and John Quarto-vonTivadar dropped into my mailbox right on time. And as my doctor has advised me to constantly test my blood pressure, the book&#8217;s title is very [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Power to the People Who Search</title>
		<link>http://www.acronym.com/keyworddriven/power-to-the-people-who-search.html</link>
		<comments>http://www.acronym.com/keyworddriven/power-to-the-people-who-search.html#comments</comments>
		<pubDate>Mon, 28 Jul 2008 18:50:04 +0000</pubDate>
		<dc:creator>Mike Grehan. Originally published by ClickZ</dc:creator>
				<category><![CDATA[clickz]]></category>

		<guid isPermaLink="false">http://www.keyworddriven.com/?p=330</guid>
		<description><![CDATA[I&#8217;m in the U.K. to spend a week or so with my wife before she up sticks and moves to Geneva, Switzerland, to start her new job. One of the things I miss most about my own job-related move to New York is the huge reference library I&#8217;ve built up in the U.K. office. I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Will the Crawler Survive?</title>
		<link>http://www.acronym.com/keyworddriven/will-the-crawler-survive.html</link>
		<comments>http://www.acronym.com/keyworddriven/will-the-crawler-survive.html#comments</comments>
		<pubDate>Mon, 14 Jul 2008 18:54:02 +0000</pubDate>
		<dc:creator>Mike Grehan. Originally published by ClickZ</dc:creator>
				<category><![CDATA[clickz]]></category>

		<guid isPermaLink="false">http://www.keyworddriven.com/?p=336</guid>
		<description><![CDATA[As I&#8217;m English, Independence Day celebrations don&#8217;t rank too high on my social calendar. However, when I was invited to join a friend and some marketing big-brains for the holiday weekend at the beach, how could I refuse? The group was a mix of people from conventional and interactive agencies, such as Grey, Leo Burnett, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What&#8217;s a Brilliant Idea in Search?</title>
		<link>http://www.acronym.com/keyworddriven/whats-a-brilliant-idea-in-search.html</link>
		<comments>http://www.acronym.com/keyworddriven/whats-a-brilliant-idea-in-search.html#comments</comments>
		<pubDate>Mon, 30 Jun 2008 18:57:24 +0000</pubDate>
		<dc:creator>Mike Grehan. Originally published by ClickZ</dc:creator>
				<category><![CDATA[clickz]]></category>

		<guid isPermaLink="false">http://www.keyworddriven.com/?p=340</guid>
		<description><![CDATA[I&#8217;m at the launch of ad:tech Singapore and enjoying being part of something new in online marketing in a new and vibrant part of the world for me. This has been another great reminder of the difference in search marketing practices around the planet. And it&#8217;s not just due to the usual cultural and language [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Gearing Up for Pan-Asian Search Marketing</title>
		<link>http://www.acronym.com/keyworddriven/gearing-up-for-pan-asian-search-marketing.html</link>
		<comments>http://www.acronym.com/keyworddriven/gearing-up-for-pan-asian-search-marketing.html#comments</comments>
		<pubDate>Mon, 16 Jun 2008 19:02:14 +0000</pubDate>
		<dc:creator>Mike Grehan. Originally published by ClickZ</dc:creator>
				<category><![CDATA[clickz]]></category>

		<guid isPermaLink="false">http://www.keyworddriven.com/?p=344</guid>
		<description><![CDATA[The Asian marketplace is exploding, making it a vibrant market to work. The numbers are staggering. According to Internet World Stats, there are over 510 million Internet users in Asia alone, accounting for 40 percent of the world&#8217;s online population. The intriguing part? Those 510 million users only make up about 13 percent of the [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>SEO&#8217;s Future: The 10 Blue Links Must Die</title>
		<link>http://www.acronym.com/keyworddriven/seos-future-the-10-blue-links-must-die.html</link>
		<comments>http://www.acronym.com/keyworddriven/seos-future-the-10-blue-links-must-die.html#comments</comments>
		<pubDate>Mon, 02 Jun 2008 19:04:28 +0000</pubDate>
		<dc:creator>Mike Grehan. Originally published by ClickZ</dc:creator>
				<category><![CDATA[clickz]]></category>

		<guid isPermaLink="false">http://www.keyworddriven.com/?p=347</guid>
		<description><![CDATA[After traveling extensively in the U.K. and Europe, I&#8217;ve not had much chance until now to react to various comments about my column &#8220;The Future of SEO.&#8221; Most feedback came from people representing the client side who wanted to know more. As expected, there was sweet whatsitsname from the SEO agency/consultant side &#8212; noticeably at [...]]]></description>
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