Keyword-Driven Marketing™
There are 3 things I really like about going to conferences: One, it (hopefully) confirms that what you’re currently doing is on track with industry leaders; two, if you’re not doing the things industry leaders are, then you can listen and learn as they tell you how to do it; and three, the events! (This one doesn’t require any additional explanation).
Read more ...Conversion funnel analysis takes a close look at the steps a visitor must take to complete a transaction on your website. The goal, of course, is to identify and remove user pain points and bottlenecks and ensure the path to conversion is as smooth as possible. Conversion funnel analysis is also a vital component to truly understanding customer behavior, and one of the most effective ways of determining why a given visitor does – or does not – convert.
