When analyzing where your site’s traffic comes from, it’s tempting to focus on the usual suspects: you know, the visits from Paid Search, SEO, e-mail campaigns and even direct access and bookmarked sources. Don’t make that mistake.
Read more ...Archive for December, 2009
Landing Page Testing: Bounce Rate Isn’t Your Only Friend
Optimized landing pages are a critical component of analytics. After all, there’s nothing more annoying for customers than searching for a specific product only to be directed to a homepage that has nothing to do with their search term. So, why not improve the user experience and tailor content to their needs?
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