Keyword-Driven Marketing™
One of the things I like about SEO is that the impact of your efforts are measurable. However, there are a few situations that make measurement more of a challenge than you’d expect at first blush.
For example, when: organic traffic and paid search traffic isn’t correctly segmented; conversions aren’t being captured (or the site doesn’t have any traditional conversion points); and the time between an organic visit and a conversion is so great that the two are hard to correlate.
Read more ...Sometimes, it just seems like there are not enough hours in the day to get all your work done. This can especially seem true in analytics, where crunching numbers and digging through data can quickly become a time-consuming task. Thankfully, there’s a couple easy ways you can make the whole process much more efficient.
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Let’s face it: Social media is the sexy new marketing buzzword. Sites like Facebook and Twitter are literally taking off, and more and more companies are scrambling to get a piece of the action.
But how does SEO fit into all of this? Social media and viral marketing are effective – no doubt about it. But has SEO been left for dead with social’s rise?
Read more ...Talk to any SEO who has been evaluating sites for a while and eventually they’ll mention Xenu for its ability to quickly crawl a site and provide the foundation for a site evaluation. I, too, am a fan, but I’m an even bigger fan of Link Examiner. The feature list of both tools is too long to describe, so let’s focus on the important differences from an SEO’s point of view.
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