I tell my mom I’m going to a UES event and she’s clueless. I tell my co-worker and he appropriately presumes I’m heading uptown. My roommate, though, knows this means shoe shopping.
Read more ...Archive for July, 2009
The Secret to Long-Term SEO Success – Ditch the Engines, Follow Your Customers
SEOs around the world watch the search engines like a cast of preying hawks. What will Google do next and how will the algorithms change? What can I do today that will get me ranked higher tomorrow?
But is this really the right approach? Is it best to follow the search engines and adapt to the changes they make?
Read more ...Web Analytics and the Problem with “Top 10″ Report
A seemingly irresistible compulsion in analytics is to gather data only on your “Top 10,” such as the 10 most popular pages, keywords or downloads. The problem is, nine times out of, well, 10, this type of data doesn’t change much over time and therefore isn’t actionable.
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