Keyword-Driven Marketing™
It’s hard to turn around now without someone talking about how great the iPhone is, or how cool the newest application for it is. But did you know that the iPhone still only accounts for about 1.1% of the world’s mobile phone market share?
Read more ...At the core of Keyword-Driven Marketing is the idea that a keyword represents a customer. In the online space, if you trace back the steps of a customer all the way to their initial interaction with a search engine, you’ll see the purchasing cycle begins with the entering of a keyword into a search box. The difficult part is determining what keywords future customers will use.
Read more ...I recently attended a webinar given by Google Analytics Evangelist Avinash Kaushik called “Little Changes, Large Results: 5 Things Marketers Can Do Now.” I have to admit that I walk away from most webinars or conferences not very impressed. I’m happy to say that this one was different!
Read more ...Social what? Marketing, media, networking, syndication…one’s head is easily set spinning by the type of jargon we throw around these days. And where are we now, Search 2.0, 3.0, 4.0? Does it even matter? It’s time for a comprehensive cheat sheet.
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