Archive for April, 2009

Head-to-Head with Jim Sterne: Tips and Tactics from an Analytics Guru

Mike Grehan and Jim Sterne

Two of the most recognized authorities in the industry talk all things Analytics in this exclusive one-on-one interview. Don’t miss Mike Grehan as he sits down with Jim Sterne to discuss wins and horror stories from the realm of landing pages, customer behavior and social media!

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The SEO Client-Agency Manifesto, Part 1

Imagine a world of peace, harmony…and the perfect Client-Agency relationship. Now, how do you turn that dream into reality? It starts with a commitment, and we’ve got the plan to transform your Client-Agency relationship into a true partnership, one that drives results and boosts ROI.

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Risk or Reward? The Case for Affiliate Marketing

The potential pitfalls of affiliate marketing – wasted money, blocked ads, pricier bids – are well-known. So is it time to kiss affiliates goodbye? Or do the profits outweigh the peril?

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Conference Call: Why You Can Afford to Not Miss Out

Conferences have long been a crucial part of the marketer’s itinerary. But in this economy, the price of admission might prevent you from even getting your foot in the door. Find out how to make the most of your investment – and justify the cost to your boss.

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5 Reasons I Don’t Like Twitter (and 5 Reasons I Do!)

Twitter is the hot new thing. Bigger growth than Facebook, they say. And as a seasoned search marketer, I’m supposed to love it. But I don’t. And I’ll tell you why.

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