Talk to any search marketer and he’ll tell you keyword research is the foundation of any campaign. And to a point, that’s correct. There is something so much more important than basic keyword analysis, however, than the words people put into a query box on a search engine: intent.
Read more ...Archive for March, 2009
Bid Management Tools Promise Success, but Do They Deliver?
It’s loved, it’s effective, it’s hard to live without – without a doubt, automated bid management technology is one of the most useful tools in the PPC toolbox. But is it enough to drive conversions and boost ROI?
Read more ...
