Keyword-Driven Marketing™
Optimized landing pages are a critical component of analytics. After all, there’s nothing more annoying for customers than searching for a specific product only to be directed to a homepage that has nothing to do with their search term. So, why not improve the user experience and tailor content to their needs?
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One of the things I like about SEO is that the impact of your efforts are measurable. However, there are a few situations that make measurement more of a challenge than you’d expect at first blush.
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As you’ve probably heard, business is not going well for AOL, the former Internet giant. In an attempt to cut costs before its spinoff from Time Warner, the struggling company is asking for 2,500 employees to voluntarily axe themselves and move on.
It gets worse. Judging from the screen shot below, it looks like the SEO team is already long gone (if they were even there to begin with).
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Sometimes, it just seems like there are not enough hours in the day to get all your work done. This can especially seem true in analytics, where crunching numbers and digging through data can quickly become a time-consuming task. Thankfully, there’s a couple easy ways you can make the whole process much more efficient.
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Let’s face it: Social media is the sexy new marketing buzzword. Sites like Facebook and Twitter are literally taking off, and more and more companies are scrambling to get a piece of the action.
But how does SEO fit into all of this? Social media and viral marketing are effective – no doubt about it. But has SEO been left for dead with social’s rise?
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Talk to any SEO who has been evaluating sites for a while and eventually they’ll mention Xenu for its ability to quickly crawl a site and provide the foundation for a site audit. I, too, am a fan, but I’m an even bigger fan of Link Examiner. The feature list of both tools is too long to describe, so let’s focus on the important differences from an SEO’s point of view.
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It’s actually pretty easy to save money in PPC. Spending less comes down to getting fewer people to click on your ads, and getting those clicks at a lower cost. It’s all about adopting a Pay Per Conversion mentality – pay for what works at a cost that’s valuable to you.
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In today’s data-driven environment, it’s easy to get caught up in the numbers. Web tracking tools provide so much information that it can be difficult to know where to start.
Web analytics veterans aren’t exempt from common pitfalls, either. For example, it’s not uncommon to fall into a routine of doing things a certain way – even if that way isn’t the best way to get results.
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Despite recent proclamations that the recession has hit bottom and we’re now in recovery mode, the reality is that we should always be looking for ways to improve our efficiency. This is especially true in SEO, where a number of traps too often cause marketers to stumble into wasting time, money, or both.
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Most SEM advertisers would probably agree that efficiently executed brand campaigns are fundamental to Client success. With acquisition volume high and cost per acquisition low, we often depend on these brand campaigns to hit aggressive goals.
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