Too often, a directive to “spend less” or “do more with the budget” just leads to cost-cutting that reduces productivity and return even more. This doesn’t have to be the case, as Director of User Experience Tami Dalley explains. Find out how to transform your SEO into a powerful catalyst for increased conversions, not costs, in this exclusive video case study.
Read more ...Analytics: Can We All Win?
So testing is finally sexy again…finally.
Just like oversized sunglasses and Mickey Rourke, A/B and Multivariate testing have had facelifts (no pun intended) and are back in the game. Seems like those direct marketers knew what they were doing all along, yeah?
Read more ...Lessons from Webtrends Engage 2010
There are 3 things I really like about going to conferences: One, it (hopefully) confirms that what you’re currently doing is on track with industry leaders; two, if you’re not doing the things industry leaders are, then you can listen and learn as they tell you how to do it; and three, the events! (This one doesn’t require any additional explanation).
Read more ...Saving Time and Money with Conversion Funnel Analysis
Conversion funnel analysis takes a close look at the steps a visitor must take to complete a transaction on your website. The goal, of course, is to identify and remove user pain points and bottlenecks and ensure the path to conversion is as smooth as possible. Conversion funnel analysis is also a vital component to truly understanding customer behavior, and one of the most effective ways of determining why a given visitor does – or does not – convert.
Referring Domain Analysis: A Simple How-To Guide
When analyzing where your site’s traffic comes from, it’s tempting to focus on the usual suspects: you know, the visits from Paid Search, SEO, e-mail campaigns and even direct access and bookmarked sources. Don’t make that mistake.
Read more ...Landing Page Testing: Bounce Rate Isn’t Your Only Friend
Optimized landing pages are a critical component of analytics. After all, there’s nothing more annoying for customers than searching for a specific product only to be directed to a homepage that has nothing to do with their search term. So, why not improve the user experience and tailor content to their needs?
Read more ...Alternative Metrics for Measuring SEO
One of the things I like about SEO is that the impact of your efforts are measurable. However, there are a few situations that make measurement more of a challenge than you’d expect at first blush.
For example, when: organic traffic and paid search traffic isn’t correctly segmented; conversions aren’t being captured (or the site doesn’t have any traditional conversion points); and the time between an organic visit and a conversion is so great that the two are hard to correlate.
Read more ...Back to Basics: The Importance of Bookmarking and Scheduling Reports
Sometimes, it just seems like there are not enough hours in the day to get all your work done. This can especially seem true in analytics, where crunching numbers and digging through data can quickly become a time-consuming task. Thankfully, there’s a couple easy ways you can make the whole process much more efficient.
Read more ...5 Ways You Need to Use Social Media to Boost Your SEO
Let’s face it: Social media is the sexy new marketing buzzword. Sites like Facebook and Twitter are literally taking off, and more and more companies are scrambling to get a piece of the action.
But how does SEO fit into all of this? Social media and viral marketing are effective – no doubt about it. But has SEO been left for dead with social’s rise?
Read more ...
