Our passion for search marketing and our belief in the power of keywords inspired us to develop a distinct approach to enterprise-wide keyword optimization. We call it Keyword-Driven Marketing™.

The idea stems from the origins of our company name, Acronym. It comes from the Greek words ακρος (akros) "topmost“ and ονομα (onoma) “name/word".

Keyword-Driven Marketing™ calls for the topmost importance to be given to words that form the language customers use and understand. We focus on the customers’ mental dictionary, formed by life experiences and outside influences, and track their interactions with keywords and key messages, both online and offline.

The keyword-driven approach gives marketers a roadmap to decode the intent behind keywords and create powerful marketing messages that will resonate with customers. We advise our Clients on the most effective ways to leverage keyword intelligence and insight and optimize cross-media campaigns using proven scientific methods grounded in psychology and linguistics.

To learn more about Keyword Driven Marketing™, contact Acronym Media at 877-SEM-ACRO
Read our Keyword Driven Marketing press release