Founder and Global CEO
Anton has been a keen observer, innovator and thought-leader in the Search Engine Marketing (SEM) space since the industry’s early days in 1995. His expertise spans such areas as Keyword-Driven Marketing™, search engine optimization (SEO), paid search, contextual marketing, digital analytics and user experience optimization.
In the 1990s, Anton pioneered and built an award-winning e-commerce and online marketing operation at Lydall, Inc. (NYSE:LDL). On the agency side, Anton served as VP of Online Marketing at Healthology, Inc., driving the company growth that led to its eventual sale to iVillage (now part of NBC Universal/GE).
Anton holds an MBA degree from the Graduate School of Business at Union College. He has also taught search and online marketing at New York University and Pratt Institute.
Chief Executive Officer
One of Acronym’s original employees, Selina has been instrumental in growing the company from a start-up to a leading global firm. She oversees the agency’s strategy, product and services initiatives, and has also been the driving force behind the company’s development of its breakthrough enterprise-level business intelligence technology, Keyword Objects™. Prior to Acronym, Selina worked for Microsoft on the company’s paid search solution.
Selina graduated from the Massachusetts Institute of Technology (MIT) with a Bachelor of Science degree in Management and a concentration in Information Technology and Marketing, and has her MBA from New York University.
President & COO
Michael joined Acronym in 2010, bringing 36 years of traditional and online marketing experience to the agency. In his current role, Michael directs sales, marketing and operations.
Prior to joining Acronym, Michael was the Executive Director at Prime Visibility – a division of the PV Media Group – a leading search marketing agency. For most of his career, Michael was the EVP and Principal at Impressions, a strategic marketing agency, and led strategy and planning for all agency accounts. Michael’s Client portfolio experience is vast and includes large-enterprise, world-class brands including SAP, Four Seasons Hotels and Resorts, Humana, Accenture, Citigroup, Chase, Bank of New York Mellon, MasterCard, Mercedes-Benz, BMW, Volvo, Motorola, Computer Associates, McGraw-Hill, and Weight Watchers, among many others.
CMO & Managing Director
Mike is currently CMO & Managing Director at Acronym where he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns.
Prior to joining Acronym Mike was global VP, Content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is the author of numerous books and white papers on the subject and is currently in the process of writing his new book “From Search To Social: Marketing To The Connected Consumer” to be published by Wiley later in 2014. He is chair of the SES advisory board and in March 2010 was elected to SEMPO’s board of directors.
Chief Analytics Officer
An expert on analytics architecture and integration, David specializes in the innovative design and implementation of analytics solutions that deliver both global “big picture” insights and detailed performance metrics. David leads Acronym’s Analytics Practice as well as its Adobe Preferred Partnership, wherein Adobe subcontracts work to David’s team.
David also has extensive experience working with major analytics, bid management and reporting platforms, and is noted for his expertise in integrating such solutions into companies’ larger marketing and business infrastructures. David is a Certified Omniture Professional and a veteran industry speaker. His Client portfolio includes such leading brands as Four Seasons Hotels and Resorts, SAP, The Tribune Company, HP, Scholastic and Humana, among others.
Executive Vice President, Agency Development
Jonathan is EVP, Head of Agency Development with a focus on business development, agency partnerships and product offerings. Jonathan is leading the sales process by providing a holistic search strategy and integration between our services, as well as helping to seamlessly onboard new clients.
Prior to Acronym Jonathan was the Managing Director and Head of Search and Social at Mindshare, where he oversaw a staff of about one hundred. For well over a decade Jonathan has honed his Search Marketing skills working at both small and large agencies spanning the IPG, Publicis and WPP holding groups where he led SEM strategy for dozens of industry leading brands such as Samsung, Unilever, Land Rover, Amex, Cisco, and the US Army.
General Manager, Acronym Europe
Based in London, Farah manages Acronym’s European operations and is responsible for developing and growing Client base and business partnerships throughout the region. Previously, Farah managed Acronym Asia and oversaw global campaigns for numerous leading brands, including Nokia, SAP, BMW, HP, Johnson & Johnson, VMWare and Four Seasons Hotels and Resorts.
Farah has over 17 years of online marketing and media management experience. She started her career working with publishers such as AsiaOne and DoubleClick Asia. She then moved on to work within the interactive departments of Wunderman and Ogilvy. She also worked at Oracle Corp., where she managed the company’s regional digital marketing campaigns for technology products.
General Manager, Acronym Asia
Based in Singapore, David is responsible for Acronym Asia’s revenue generation, operations management, and business strategy. He identifies and develops strategic partnerships and oversees the company’s sales and marketing activities across Asia.
Prior to joining Acronym, David led the Marketing Science team at Singapore’s leading media owner Singapore Press Holdings, as well as search marketing teams at BLUE Interactive, a pioneer digital agency acquired by WPP. His Client experience includes Four Seasons Hotels & Resorts, Singapore Airlines, Millennium & Copthorne Hotels, Aberdeen Asset Management, Polycom, Cisco, HP, Avaya, and Motorola. David holds an honors degree in Political Science from National University of Singapore.
John Peter Spear
Executive Vice President, Product Development
John Peter (JP) joined Acronym in 2010, leading Acronym’s technology and development team and is responsible for managing Acronym’s technology infrastructure. His team develops technology solutions for internal and Client use, particularly Keyword Objects™, Acronym’s business intelligence SaaS platform for search marketers. Before joining Acronym, JP earned his Bachelors, multiple Masters’, and pursued a PhD in Philosophy, Classics, and Medieval Studies at Fordham University. Since switching from academia to technology, JP has been the primary architect of Keyword Objects, solving the big data challenges required to deliver search insights for enterprise-scale data on the web. He also co-invented the patent-pending Keyword Provided Algorithm™.
Vice President, Client Development
Stephanie has over 20 years of online and traditional marketing experience. She joined Acronym in 2004 leading the account service team and heading the SAP account, which she still runs today – ten years later!
Prior to joining Acronym, Stephanie managed SEO, SEM and email campaigns for AIG, was the Director of Marketing/Account Management at Big Star Entertainment (an e-commerce site), and also worked in the Affiliate group at BarnesandNoble.com. Her career also includes working as an Account Executive for Saatchi & Saatchi Advertising in Frankfurt, Germany, a publishing company in Budapest, Hungary and in the New Media group at USA Today. Stephanie holds a B.S. in Marketing from Boston College and a M.A. in International Trade from George Mason University.
Executive Vice President, Global Strategy
Daniel leads Acronym’s global paid search strategy across all media channels. For the previous four years, Daniel was based in Acronym’s Singapore office, specializing in regional PPC initiatives and was responsible for managing Acronym Asia’s key accounts. With particular expertise in the technology and travel industries, Daniel has extensive experience in enterprise-level paid search and has run campaigns in over 20 markets and multiple local languages and currencies. His Client portfolio includes IBM, Adobe, British Airways, Johnson & Johnson, Hewlett Packard, Virgin, Cisco, Sony and Yahoo!.
Vice President, SEO
Winston joined Acronym in 2014 with over ten years in search marketing. Prior to joining Acronym, Winston was the VP of SEO at Havas Media, one of the world’s top ten global ad agencies. He started the SEO practice for Havas and built the practice to include Clients such as Choice Hotels, Fidelity, Exxon, Volvo and Marc Jacobs to name a few. Winston spearheaded SEO strategy including content marketing, mobile, link building, and all technical areas of SEO. Winston’s career also included the SEO Manager role at Rosetta and time at Zeta Interactive.
Vice President, Client Services
Kristen leads Acronym’s client services strategy across several B2B and B2C channels. Kristen has been with Acronym since 2007, with her most recent role being Group Director, where she led many of Acronym’s key accounts. Kristen has over 15 years of experience in online advertising, having worked on both the publisher and agency sides of the business. Kristen’s Client portfolio experience includes global brands in the pharmaceutical and medical device industries, as well as Accenture, Four Seasons Hotels and Resorts, Humana, and SanDisk, among many others. Kristen has a Master of Science in Library and Information Science and a Bachelor of Arts in International Affairs from Florida State University, both of which enable her to bring a unique perspective to Acronym’s intent-based digital marketing strategy.