Acronym Execs Speak at Big Data Exchange, Digital Marketing Exchange

BERKELEY, CA, September 23, 2013—Executives from search marketing agency Acronym today explained how leveraging web analytics into cross-channel insights produces consistent ROI for marketers at the Big Data Exchange and Digital Marketing Exchange events, held at the Claremont Hotel Club & Spa. Acronym president and COO Michael Bruh and Chief Analytics Officer David Sprinkle presented […]

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Aug 13, 2013 – John Peter Spear named Vice President of Product Development

Acronym, a global leader in intent-based marketing solutions, announced the appointment of JP Spear as Vice President Product Development. JP will lead the technology team in the ongoing development of Acronym’s Keyword Objects Search Intelligence Technology, the first-of-its-kind search intelligence platform built to aggregate, organize and analyze keyword data for what it really is: a […]

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Raffles Hotels Checks in with Acronym for Paid and Organic Search

NEW YORK, NY, July 9, 2013—Raffles Hotels has selected Acronym to execute organic and paid search marketing for the company’s 12 luxury properties in the APAC region. Raffles recently added its second property in China, on the southeast coast of Hainan Island, China’s answer to the French Riviera and a rising star in the luxury […]

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Wharton MBA Program Enrolls with Acronym for Paid and Organic Search

NEW YORK, NY, June 20, 2013—The Wharton MBA Program has chosen Acronym to handle the advanced education institution’s paid and organic search marketing. “We’re pleased to embark on a range of activities for Wharton’s renowned MBA program, from organic and pay-per-click search to landing page testing and analytics,” said Michael Bruh, president and chief operating […]

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Duke Energy Powers Up with Acronym for Paid and Organic Search

NEW YORK, NY, August 6, 2013—Duke Energy, the largest regulated utility in the United States, has contracted with Acronym for organic and paid search activity. Based in Charlotte, N.C., Duke serves more than 7 million customers following its July 2012 merger with Progressive Energy Inc. “As Duke Energy redesigns their web presence from two sites […]

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Acronym to Provide SEO, Paid Search Marketing for NY-Presbyterian Hospital

NEW YORK, NY, May 25, 2013—New York-Presbyterian Hospital has contracted with Acronym for the university hospital’s search engine optimization and paid search marketing. New York-Presbyterian is affiliated with two Ivy League medical schools: Columbia University’s College of Physicians and Surgeons and Weill Cornell Medical College. Based in New York City, it is the nation’s largest […]

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Restorsea Taps Acronym for Paid Search, Display Advertising

NEW YORK, NY, May 5, 2013—Restorsea LLC has contracted with Acronym to handle all paid search and display advertising for the revolutionary anti-aging skincare company based in Manhattan. Founded by skincare veteran Patty Pao, Restorsea harnesses a natural enzyme from baby salmon to provide a safe anti-aging formula that deliver results that are better than […]

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BMW and Mini Cooper Choose Acronym to Handle Paid Search

NEW YORK, NY, April 15, 2013—BMW and Mini Cooper have selected Acronym, a global leader in intent-based marketing solutions, to handle paid search activity for the automotive brands’ vehicle aftermarket and lifestyle accessories. Acronym, which also will handle paid search for BMW and Mini, will develop search strategies designed to drive consumer traffic to www.shopbmwusa.com […]

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How wide is your keyword gap?

The keyword gap arises when a marketer has no common unit of keyword intelligence. Keyword intelligence data resides in PPC campaign performance, SEO visibility, web analytics platforms, CRM solutions, and in your website’s architecture. It affects the way others link to your website, and the way customers find you. Because intelligence on a particular keyword exists […]

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Mar 25, 2013 – Acronym at SES NY 2013

Acronym, a Keynote Silver Sponsor at SES New York 2013, is participating in a number of thought leader sessions. In addition, Acronym will be providing private, exclusive demos of its Keyword Objects technology in their hospitality suite. Tuesday, March 26, 2013  10:30AM:  Enterprise Search is Evolving: Introducing the Chief Keyword Officer, Are You Ready?  Speakers: […]

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