Two McGraw Hill Construction Divisions Contract With Acronym For SEO Services

NEW YORK, NY, May 15, 2014—The Dodge and Sweets divisions of McGraw Hill Construction have chosen Acronym to provide organic search marketing for their analytics and data reporting operations.

“Dodge and Sweets are preeminent suppliers of data and intelligence to the commercial construction industry,” said Michael Bruh, president and chief operating officer of Acronym. “Given the complexity of their websites, they need the best possible expertise to guide their SEO activities. We are pleased to have been chosen to provide that expertise.”

A unit of McGraw Hill Financial, McGraw Hill Construction provides essential data, news, insights, and intelligence in North American and global markets to better inform construction professionals’ decisions and strengthen their market position. Dodge’s offerings include Dodge MarketShare™, Dodge BuildShare® and Dodge SpecShare®. Sweets provides comprehensive building product information, CAD details, building information modeling (BIM) objects, specs, catalogs, galleries, and green product information.

About Acronym

Founded in 1995 by Anton Konikoff, Acronym is a global leader in intent-based digital marketing solutions blending technology and human ingenuity to help enterprise brands leverage customer intelligence to maximize ROI. Acronym’s intent-based solutions—including paid search, SEO, social media and digital analytics—create personalized experiences driving better results, incremental revenue and smarter marketing campaigns.

Acronym’s proprietary technology, Keyword Objects, is the first-of-its-kind business intelligence platform for search, built to aggregate, organize and analyze keyword data for what it really is: a rich source of unparalleled customer intelligence.

Headquartered on the 65th floor of New York City’s landmark Empire State Building, Acronym also has offices in London and Singapore to support EMEA and APAC markets, respectively. Acronym is an Advertising Age Top 10 Search Agency for the last eight years, a 2012 Forrester Wave Search Agency and an Adobe Preferred Partner.

Acronym’s client base of Fortune 500 companies and leading enterprise brands includes SAP, Four Seasons Hotels & Resorts, Accenture, HSBC, Humana, Fairmont Hotels & Resorts and Wharton Executive Education and Executive MBA programs.


Michael Bruh, President & COO
212-691-7051, X113

Steve Ellwanger, Director of Communications