Acronym Launches Keyword Provided Algorithm In Keyword Objects To Tackle Google Secure Search

NEW YORK, NY, December 11, 2013—Acronym, the leader in organic and paid search for enterprise-level brands, has launched its patent-pending Keyword Provided Algorithm (KPA), which restores with 99% accuracy SEO keyword data previously not provided by the implementation of Google Secure Search.

KPA, the latest enhancement to Keyword Objects (KO)™, Acronym’s Big Data Search Technology, uses proprietary modeling techniques to create custom website visitor profiles that translate user intent into the specific keywords that drive website traffic and conversions. KPA is the most advanced and accurate solution to the search industry’s challenges resulting from “keyword not provided.”

“Google Secure Search is upending the search industry, particularly for enterprise-level brands that manage millions of keywords,” said Michael Bruh, president and COO of Acronym. “It’s undeniable that you need your keywords to understand the intent of customers visiting your websites, and to provide invaluable insight into the relevancy of your content. Our goal was to bring SEO keywords back so that Enterprise brands could better understand intent to maximize revenue.“

Acronym has extensively tested its Keyword Provided Algorithm, analyzing millions of website visits from historic Google SEO keyword data when keywords were provided.  By converting these keywords to “not provided,” KPA successfully matched 99.93% of visits.

Mohamed Allibhai, Product Manager, Search & Analytics at Dealertrack Technologies, an Acronym client, previewed the Keyword Provided Algorithm in the beta test phase. “With tens of millions of keywords under management on a given day, and a constantly evolving list of managed keywords, we need to know with certainty how qualified buyers are reaching our web content,” said Allibhai. “Without the actual SEO keywords we get from KPA, we would not be able to fully optimize our content or, on the flip side, measure the efficacy of content optimization efforts. KPA helps us address these two fundamental problems presented by GSS.”

About Acronym

Founded in 1995 by Anton Konikoff, Acronym is a global leader in intent-based marketing solutions blending technology and human ingenuity to help enterprise brands leverage customer intelligence to maximize ROI. Acronym’s intent-based solutions – including paid search, SEO, social media and digital analytics – create personalized experiences driving better results, incremental revenue, and smarter marketing campaigns.

Acronym’s proprietary technology, Keyword Objects, is a first-of-its-kind Big Data Search Platform built to aggregate, organize and analyze keyword data for what it really is: a rich source of unparalleled customer intelligence.

Headquartered on the 65th floor of New York City’s landmark Empire State Building, Acronym also has offices in London and Singapore to support EMEA and APAC markets, respectively. Acronym is an Advertising Age Top 10 Search Agency for the last seven years and a 2012 Forrester Wave Search Agency.

Acronym’s client base of Fortune 500 companies and leading enterprise brands includes SAP, Four Seasons Hotels & Resorts, Accenture, HSBC, Humana, Fairmont Hotels and Wharton Executive Education.

Contacts:

Michael Bruh, President & COO

mbruh@acronym.com

212-691-7051, X113

 

Steve Ellwanger

Director of Communications

sellwanger@acronym.com

203-856-8303

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