The 3 Adobe SiteCatalyst Reports Every Online Marketer Needs

The right reports can be the difference between simply collecting data and turning data into actionable insights. And with Omniture-powered Adobe SiteCatalyst, that difference can have a big impact on your bottom line.

Read on for the 3 must-have reports for anyone using Adobe SiteCatalyst.

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4 Ways to Get the Most Out of Adobe SiteCatalyst

Even the most powerful web analytics solution on the market can’t help you if implemented incorrectly. In fact, the consequences – missed insights, incorrect data, wasted spend – can be costly.

Don’t make that mistake – read on for four ways to make sure you’re getting the return you deserve on your Adobe SiteCatalyst investment.

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Ask the CEO: How Do I Know If It Worked?

We’re always looking to capitalize on the latest technologies and trends. But when the hype dies down, one question remains: how do you know if it worked?

CEO Michael Hayward shares his secrets in this exclusive series.

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5 Ways to Create a Data-Driven Culture

Analyze a campaign? No problem. Optimize a conversion funnel? Sure thing. Sell the value of search and analytics to the CEO? Um…what?

Let’s face it: getting buy-in from key stakeholders can be difficult at best, downright daunting at worst. But more and more, it’s becoming a task marketers need to be adept at. With that in mind, here are 5 ways to create a data-driven culture where search and analytics can flourish.

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Geo-Targeting for Global Search: A Step-By-Step Guide

International search can seem too intimidating to handle – numerous languages, multiple search engines and vast differences in customer behavior challenge even the most seasoned of marketers. In the end, success in the global marketplace requires a local touch, and that means geo-targeting.

But where do you start? Find out in our step-by-step guide.

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Get More, Spend Less: First-Mover Intelligence for SEO

Too often, a directive to “spend less” or “do more with the budget” just leads to cost-cutting that reduces productivity and return even more. This doesn’t have to be the case, as Director of User Experience Tami Dalley explains. Find out how to transform your SEO into a powerful catalyst for increased conversions, not costs, in this exclusive video case study.

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Analytics: Can We All Win?

So testing is finally sexy again…finally.

Just like oversized sunglasses and Mickey Rourke, A/B and Multivariate testing have had facelifts (no pun intended) and are back in the game. Seems like those direct marketers knew what they were doing all along, yeah?

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Saving Time and Money with Conversion Funnel Analysis

Conversion funnel analysis takes a close look at the steps a visitor must take to complete a transaction on your website. The goal, of course, is to identify and remove user pain points and bottlenecks and ensure the path to conversion is as smooth as possible. Conversion funnel analysis is also a vital component to truly understanding customer behavior, and one of the most effective ways of determining why a given visitor does – or does not – convert.

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Referring Domain Analysis: A Simple How-To Guide

When analyzing where your site’s traffic comes from, it’s tempting to focus on the usual suspects: you know, the visits from Paid Search, SEO, e-mail campaigns and even direct access and bookmarked sources. Don’t make that mistake.

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