Decrypting Google’s HTTPS Security Carrot

By Winston Burton; VP, SEO Originally published at MediaPost Maybe the folks at the National Security Administration know the long-term motives behind Google declaring that websites’ use of HTTPS will now be an organic search ranking factor, although an extremely small one. After all, if any entity could scan Google’s internal emails — the way the […]

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Apple Maps SEO: What Enterprises Need To Know Now

If you’re using a mobile Apple product, you’ve most likely upgraded to iOS 6 at this point.  According to CNET and data from Chitika, the adoption rate hit 61% in the US and Canada in just under one month of its release. This is an amazing statistic by itself, but considering there are literally hundreds […]

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Influencing Organic Search Visibility with Content Authorship

Providing relevant and useful results to web searchers has been the goal of search engines since day one.  As the engines’ sophistication increases and the search environment evolves with contextual, social and digital media content production exploding, the signals used for determining organic rankings and visibility too have had to shift.  Google, in particular, is […]

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Improving Clickthrough for Organic Search Results

Marketers are often focused on top rankings—to their peril. Methods for improving Clickthrough Rate (CTR) are often overlooked, but are very important for Search Engine Optimization (SEO). Once a page becomes ranked in a SERP, it beckons the searcher to take action. Will the searcher click on your link amongst the sea of search results? […]

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Semantic Keyword Research Is Not New

A trending topic in search strategy circles is semantic search and the impact it will have on search engine optimization as algorithms keep improving. The engines are now smart enough to determine a searcher’s intent by understanding the relationship between the words used in the search queries.  It’s now up to the search marketer to […]

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Google Shopping: Are You Ready For the New All-Paid Model?

The move by Google to switch to a completely paid model of Google Shopping is not as simple as it sounds. Yes, selling through Google will soon no longer be free, but there’s a lot more to the transition than just that. Google is combining its two business models into one unified entity that will […]

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