KPIs for Mobile and Multi-Platform Sites

Marketers faced with building new web sites have to decide how best to deploy across multiple platforms – PC, tablet and mobile. While much of the conversation revolves around decisions on whether to choose responsive design versus platform-specific, and whether to build elements as standalone apps or browser apps, one area that regrettably usually gets […]

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Reaching Customers in Pinterest

Pinterest, which launched in 2008 but experienced record-breaking growth this year, is becoming more than just an image-dominated social network. It’s driving traffic, and it’s leading to sales. Back in July, Shareaholic reported that Pinterest surpassed Twitter, StumbleUpon, Bing and Google in referral traffic. This came seven months after Pinterest passed Google+, LinkedIn and YouTube […]

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Spending Towards Seasonality

‘Striking while the iron is hot’ is a perfect cliché for Paid Search. When highly relevant traffic is present, you should do everything you can as a paid search marketer to capture it with the goal of placing your ad in front of as many qualified searchers as possible. The more times you reach your […]

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Content is King: 8 Ways to Build Link Bait

When it comes to link building, it’s crucial to take the time to develop content that matters; don’t rush into short-term tactics that may do more harm than good. Of course, putting together good content is much easier said than done, but it doesn’t need to be anything overwhelming.

Read on for 8 tips on how to create compelling content that garners valuable deep links for your website.

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“Social” Studies for Smarter Employees

We all know the benefits of using Twitter, especially when it comes to connecting with customers. But what about taking it internal, and using it as a way to better educate employees?

That’s right – it’s time to think of Twitter as a resource, not just a channel of communication. Read on for 8 simple steps for creating a new internal education campaign through social media.

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Internal Search: The Big Little Secret Inside Your Website

At first glance, you’ve got all the trademarks of an online superstar: your PPC ads drive quality clicks; your SEO efforts deliver high rankings; and your web analytics have turned you into even more of a powerhouse.

But oops, you’ve overlooked that little box in the corner of your site. That’s right – find out why you can’t afford to ignore internal search.

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“Squatting” is Not a Social Media Strategy

Companies know they should be doing something on Twitter and Facebook. Problem is, they don’t always know what that something is. Well, we have news for you: passively “existing” on social media networks is not a strategy.

Read on for eight ways to make sure your brand isn’t just taking up empty space.

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