How wide is your keyword gap?

The keyword gap arises when a marketer has no common unit of keyword intelligence. Keyword intelligence data resides in PPC campaign performance, SEO visibility, web analytics platforms, CRM solutions, and in your website’s architecture. It affects the way others link to your website, and the way customers find you. Because intelligence on a particular keyword exists […]

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Enterprise Keyword Management

It’s not news that most mid-size and enterprise-level companies are experiencing challenges handling massive amounts of data on every aspect of company operations.  With the rapid and continuous growth in volume and complexity of available and valuable data, the job hasn’t become easier. The increasing focus on digital analytics and seemingly established expectation of close-to-real-time […]

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